『Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy』のカバーアート

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

著者： Fexingo
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Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How B2B Lead Gen Uses Chatbots to Qualify Leads 24x7

    How B2B Lead Gen Uses Chatbots to Qualify Leads 24x7
    2026/06/05
    In this episode, Lucas and Luna explore how B2B lead generation teams are deploying intelligent chatbots on their websites to qualify leads around the clock, reducing response time from hours to seconds. They examine a case study from Drift (acquired by Salesloft) showing a 30% increase in qualified meetings booked via chat. The hosts discuss best practices for chatbot scripts, handoff to human SDRs, and the importance of conversational data for scoring. They also touch on the pitfalls of over-automation and how to maintain a personal touch. A must-listen for marketers looking to optimize their lead qualification funnel with AI-powered chat. #B2BLeadGen #Chatbots #LeadQualification #ConversationalMarketing #AI #Drift #Salesloft #SalesDevelopment #MarketingTech #LeadGenOps #FexingoBusiness #BusinessPodcast #Marketing #Automation #SDR #ChatbotStrategy #LeadResponseTime #PipelineBuilding Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How B2B Lead Gen Uses Intent Data to Prioritize Prospects

    How B2B Lead Gen Uses Intent Data to Prioritize Prospects
    2026/06/05
    In this episode, Lucas and Luna explore how B2B lead gen teams are using third-party intent data to identify which prospects are actively researching solutions right now. They break down how companies like Bombora and G2 cluster buyer behavior signals, and why focusing on the 5% of accounts showing surge intent can double pipeline conversion rates. The hosts also discuss common pitfalls—like data latency and signal misinterpretation—and how to layer intent data with firmographic and engagement data for a truly predictive lead scoring model. Practical examples include how a SaaS company reduced time-to-close by 30% by prioritizing accounts with high intent scores. This is a tactical guide for marketers who want to stop wasting time on cold outreach and start selling to buyers already in the market. #B2BLeadGen #IntentData #Bombora #G2 #PredictiveScoring #SalesPipeline #LeadScoring #DemandGeneration #BuyerSignals #DataDriven #AccountBasedMarketing #SalesEnablement #MarketingStrategy #B2BSales #ConversionRates #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How B2B Lead Gen Uses Trigger Events to Close Faster

    How B2B Lead Gen Uses Trigger Events to Close Faster
    2026/06/04
    Lucas and Luna unpack a specific lead-gen tactic that's quietly transforming B2B sales cycles: trigger-based outreach. Instead of waiting for inbound forms, top-performing teams monitor events like funding rounds, leadership changes, regulatory filings, and product launches — then strike with hyper-relevant messaging within hours. Lucas walks through real examples: how a cybersecurity vendor used a CISO hire alert to close a $400K deal in 11 days, and why companies using trigger data see 2.3x higher conversion rates on outbound. They also discuss the practical setup — tools like Bombora, LeadIQ, and G2 buyer intent data — and the pitfalls: false positives, timing windows that are too narrow, and the risk of creepy outreach. Luna pushes back on whether this scales outside enterprise sales, and Lucas shares how SMB teams can use free tools like Google Alerts and Crunchbase to run lightweight trigger programs. This episode is grounded in a 2025 study from SalesIntel showing that trigger-based sequences close 38 percent faster than standard cadences. #TriggerBasedLeadGen #B2BSales #LeadGen #AccountBasedMarketing #SalesIntel #Bombora #LeadIQ #IntentData #SalesAcceleration #OutboundSales #B2BMarketing #SalesPlaybook #RevenueOperations #G2 #Crunchbase #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    14 分
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