『Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy』のカバーアート

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

著者： Fexingo
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Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How Competitor Trustpilot Reviews Reveal B2B Lead Targets

    How Competitor Trustpilot Reviews Reveal B2B Lead Targets
    2026/07/21
    Episode 126 of Lead Generation with Fexingo digs into a surprisingly rich lead-generation source: competitor Trustpilot reviews. Lucas and Luna walk through how B2B marketers can mine negative reviews for frustrated customers ready to switch, analyze sentiment trends to spot account churn risk, and use positive reviews to identify ideal customer profiles. They break down a real-world playbook — using a fictional SaaS competitor to illustrate how a 3.2-star rating with 47 reviews in the past quarter can yield a targeted outreach list of 12 high-intent prospects. Specific tactics include filtering for keywords like 'billing' and 'support,' cross-referencing reviewers' LinkedIn profiles, and timing outreach within 72 hours of a negative review. No fluff — just a repeatable process that turns public complaints into pipeline. #Trustpilot #B2BLeadGeneration #CompetitorAnalysis #SalesIntelligence #CustomerChurn #ReviewMining #LeadGenTactics #B2BMarketing #SalesPipeline #OutboundSales #CompetitorIntel #SentimentAnalysis #LinkedInSelling #MarketingStrategy #FexingoBusiness #BusinessPodcast #LeadGeneration #B2B Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Competitor Webinar Registration Forms Reveal Lead Targets

    How Competitor Webinar Registration Forms Reveal Lead Targets
    2026/07/21
    In this episode of Lead Generation with Fexingo, Lucas and Luna explore a powerful yet underutilized B2B lead gen tactic: mining competitor webinar registration forms for actionable account targets. Lucas explains how forms often include fields like company size, revenue range, and role, giving away exactly which prospects are actively researching a problem your competitor solves. He walks through a specific case: a mid-market SaaS company that scraped registration data from a rival's upcoming webinar, identifying 47 accounts that matched their ideal customer profile, then launched a targeted outreach campaign that closed three deals worth $340,000 in total contract value within 60 days. Luna probes the ethical gray area, the tools needed (like builtWith or similar tech profilers), and how to avoid common pitfalls such as stale data or compliance issues. The hosts also discuss how to combine form data with LinkedIn Sales Navigator for warm intros. A concrete, tactical episode for any B2B marketer looking to turn competitor events into their own pipeline. #CompetitorWebinarForms #B2BLeadGen #DemandGen #PipelineBuilding #LeadStrategy #CompetitorIntelligence #WebinarMarketing #SalesProspecting #ABM #ICPMatching #TechStack #LinkedInSalesNavigator #BuiltWith #DataEthics #Marketing #B2BMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Competitor Abandoned Landing Pages Generate B2B Leads

    How Competitor Abandoned Landing Pages Generate B2B Leads
    2026/07/20
    In this episode of Lead Generation with Fexingo, Lucas and Luna explore a clever but underused B2B lead gen tactic: monitoring competitor landing pages that go dark after a campaign ends. They discuss how these abandoned pages—often rich with SEO value, offer details, and intent signals—can reveal which topics, offers, and audiences your competitors were targeting. Lucas shares a specific example: a SaaS company that repurposed a competitor's discontinued webinar landing page to build a targeted outreach list, resulting in a 12% conversion rate to demo. The hosts walk through the step-by-step process: using tools like Wayback Machine and SimilarWeb to find defunct pages, analyzing the offer and copy for intent clues, and building a lead list from visitors who engaged with that content. They also cover ethical considerations and how to avoid looking like you're copying. This is a practical, low-cost tactic for B2B marketers who want to capitalize on competitor blind spots. #CompetitorLandingPages #B2BLeadGen #AbandonedPages #LeadGeneration #Marketing #Business #FexingoBusiness #BusinessPodcast #CompetitorAnalysis #DigitalMarketing #SEO #B2BMarketing #DemandGeneration #PipelineBuilding #WaybackMachine #SimilarWeb #SalesIntelligence #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    11 分
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