In this coaching episode, Lindsay and Nora work with Tabitha Westbrook, CEO and founder of The Journey and The Process, a therapy practice specializing in domestic abuse and coercive control. Discover how Tabitha plans to use private podcasts to make healing content accessible to survivors who face financial and access barriers, plus strategies for creating a sustainable $10/month audio membership with her team.

Topics Covered

• Repurposing existing PDF resources into audio lead magnets
• Creating accessible mental health content for trauma survivors
• Building a $10/month audio membership with team-generated content
• Using voice memos and async recording for content creation
• Timing content releases around awareness months (April and October)
• Incorporating client questions and AMAs into private podcast feeds
• Making content accessible for people with traumatic brain injuries

Links Mentioned

• Website: https://thejourneyandtheprocess.com/

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In this Episode

In this coaching episode, Lindsay and Nora work with Dr. Taryn Fletcher, founder and CEO of Truly POC, to refine her private podcast lead magnet strategy. Dr. Taryn helps educational leaders make protected pivots from institutional roles to entrepreneurship, and she's looking to optimize her private podcast to better serve this specific audience. Discover how to create sharp messaging that addresses identity shifts, validates career transition concerns, and builds a clear pathway from lead magnet to paid program.

Topics Covered

• Sharpening messaging for educational leaders considering career transitions
• The importance of identity work in entrepreneurship pivots
• Creating a bridge between private podcast content and paid offerings
• Positioning a low-ticket architecture session as the next step
• Balancing niche focus vs. broader market appeal
• Strategies for incorporating client voices and case studies
• Managing both public and private podcast content strategies

Links Mentioned

• Website: https://www.drtaryn.co/
• https://www.drtaryn.co/architect

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In this Episode

In this special "From the Vault" episode, Lindsay shares her presentation from the Memberships: What's Working Now Summit 2025. She reveals how membership site owners can solve the completion problem by switching from screen-based content to audio-first delivery. Discover why your members aren't finishing your content (hint: it's not a motivation problem, it's a format problem) and learn practical strategies to repurpose existing content into private podcasts that members can consume while living their lives.

Topics Covered

• Introduction to audio-first membership models and private podcasting
• Why traditional video-based memberships struggle with completion rates
• How to repurpose existing content (videos, calls, PDFs) into private podcast feeds
• Advanced expiration features for membership-specific content delivery
• Building deeper member connections through voice without burnout
• Real-world examples from Andrea Crowder, Natalie Bullen, and Mariah Coz
• Using private podcasts as lead magnets to preview membership value
• Actionable next steps for implementing audio in your membership

Links Mentioned

• Launch Your Audio Lead Magnet series: helloaudio.fm/lyalm

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In this coaching episode, Lindsay and Nora work with Micah Freeman, a therapist and educator launching a coaching business focused on nervous system regulation. Micah shares his journey from teaching to therapy to coaching, and his unique perspective as someone who transitioned later in life. The hosts help him strategize how to use his existing public podcast to build authority while creating private audio lead magnets to grow his email list and ultimately his group program. This episode offers valuable insights for anyone in the mental health or coaching space looking to balance giving away valuable content with building a sustainable business.

Topics Covered

• Micah's background transitioning from teaching to therapy to coaching
• The challenge of wanting to help everyone while building a sustainable business
• Public vs private podcast decision-making process
• Creating lead magnets that continue the conversation rather than gatekeeping
• Episode structure using the "three Rs": Relatable, Reframe, Remedy
• Long-form content strategy and repurposing into blogs and newsletters
• Integration strategies between Hello Audio and ConvertKit
• Positioning nervous system work for people who've already done therapy

Links Mentioned

• Website: http://egostrength.net

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In this special "From the Vault" episode, Lindsay shares her powerful talk from the Neurodiverse Entrepreneur Summit about how private podcasts can transform learning for neurodivergent brains. She reveals the personal story behind Hello Audio's creation and breaks down the three major accessibility barriers that prevent course completion. This episode is essential listening for anyone creating online courses, memberships, or learning experiences who wants to serve their audience better while dramatically improving consumption rates.

Topics Covered

• The personal story that inspired Hello Audio's creation
• Why up to 72% of neurodivergent entrepreneurs struggle with traditional content consumption
• The three accessibility barriers killing content engagement (login labyrinth, sensory overload, and rigidity)
• How ADHD and autistic brains process information differently
• The difference between public and private podcasts
• How private podcasts eliminate barriers through choice, cognitive processing support, and reduced friction
• Practical steps to transform existing content into audio format
• Content design strategies for neurodivergent success

Links Mentioned

• Launch Your Audio Lead Magnet series: helloaudio.fm/lyalm

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In this case study episode, we explore how Tori Sprankel, founder of Eldest Daughter Studio, launched her private podcast "Proof of Life" in just one week during a challenging time in 2023. Discover how her simple format of 5-minute guest interviews creates genuine connections, grows her email list, and supports both her guests and listeners without any sales content. Learn why she chose private over public podcasting and how this approach aligns perfectly with her audience of busy mom entrepreneurs.

Topics Covered

• The inspiration behind launching "Proof of Life" during a difficult period
• Why private podcasting made more sense than public for her goals
• The simple tech setup using wired Apple headphones and Zoom
• How she books guests through HoneyBook and manages 10-minute recording sessions
• The strategy of sharing email addresses with guests for mutual benefit
• Creating boundaries with 5-minute episodes and one consistent question
• Building community without sales content or pitches
• Plans for a potential client-focused private podcast about branding trends

Links Mentioned

• https://www.torisprankel.com/proof-of-life-podcast
• https://www.torisprankel.com
• https://www.instagram.com/torisprankel/
• https://www.threads.com/@torisprankel
• https://www.torisprankel.com/freebies

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In this coaching episode, Lindsay and Nora work with Meghan Mann, founder of Simple Shifts, to refine her private podcast strategy. Meghan serves people in transition who struggle with decision clarity and knowing what they truly want. The hosts help her pivot from a nurture-focused weekly podcast to creating a targeted lead magnet that speaks directly to her ideal client's known problems and drives conversions to her group coaching program.

Topics Covered

• Distinguishing between nurture content and lead magnet content
• Understanding customer language vs. coach language in marketing
• Alternative traffic strategies beyond social media
• Podcast guesting as a growth strategy
• Partnership and referral opportunities
• The importance of clear currency exchange in lead magnets
• Creating conversation starters that resonate with problem-aware audiences

Links Mentioned

• http://www.simple-shifts.com

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In this episode, we explore how Steph Gaudreau, creator of Strong with Steph, has transformed her fitness coaching business using private podcasts. Discover how she moved beyond traditional PDFs to create engaging audio experiences that help women over 40 build sustainable strength training habits. Learn about her multi-feed strategy for course delivery, lead magnets, and live call recordings that keep clients connected and motivated.

Topics Covered

• Transforming video library content into audio format for on-the-go consumption
• Creating "Mental Gym" resources that address mindset and behavior change
• Using private podcasts as webinar alternatives for lead generation
• Multi-feed strategy: lead magnets, course content, and live call recordings
• Addressing common fitness roadblocks through audio coaching
• ManyChat integration for streamlined delivery
• Moving beyond PDF lead magnets to audio experiences

Links Mentioned

• http://stephgaudreau.com
• IG: @steph_gaudreau
• 7 day sample lifting program https://stephgaudreau.com/workout

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