In this coaching episode, Lindsay and Nora work with Amanda Chils, a trauma therapist who created "Exhale and Release," a private podcast program specifically designed for first responders dealing with complex trauma. Amanda faces a critical decision: should she sell directly to individual first responders or pursue corporate contracts with Employee Assistance Programs (EAPs) that could reach hundreds of thousands of people? Discover the stark differences between B2B and B2C messaging, the corporate compliance challenges that can reshape your entire offer, and why sometimes the most impactful solution isn't always the most scalable one.

Topics Covered

• The challenge of serving first responders through traditional vs. corporate channels
• Key messaging differences between EAP decision-makers and individual first responders
• Corporate compliance requirements that can fundamentally change your program structure
• Why live coaching components may be incompatible with EAP licensing agreements
• How to position audio content as a delivery advantage rather than just a preference
• The importance of stats, facts, and stories in corporate sales presentations
• Privacy concerns and utilization tracking in corporate mental health programs

Links Mentioned

• https://www.exhaleandrelease.com/home131191?_atid=SsKhfRWlibD7LR0sornVhMVqhoxCo2

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In this coaching episode, we work with Dr. Javier Carlin, founder of the Hidden Revenue Company and creator of the Sales Breakthrough System. Discover how Javier transitioned from physical therapy to helping sales professionals overcome the 95% of mental blocks that hold them back from peak performance. We explore his unique approach to creating a private podcast that serves as a daily ritual system, complete with morning routines, evening resets, and mindset priming techniques designed to help salespeople achieve consistent results.

Topics Covered

• Transitioning from free to paid private podcast strategies
• Creating daily ritual content that encourages repeat listening
• Using private podcasts for pre-call anxiety and mindset work
• Structuring a 5-episode series for maximum engagement
• Implementing listener tags and dynamic content for reactivation
• Setting up automated email sequences to increase consumption
• Using super listener scores to identify hot leads
• Creating visual tutorials to improve subscription rates

Links Mentioned

• Website: https://hiddenrevenue.co/
• Sales Breakthrough System: https://salesbreakthroughsystem.com/register

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In this coaching episode, Lindsay works with Cepee Tabibian, founder of She Hit Refresh, to optimize her private podcast strategy for her membership community. Cepee helps women over 30 move abroad, particularly American women relocating to Europe. Discover practical strategies for improving membership engagement, creating compelling audio lead magnets, and using private podcasts to reduce churn while building stronger connections with busy, mobile audiences.

Topics Covered

• Current private podcast implementation for membership replays
• Strategies to increase subscription rates and engagement
• Email deliverability solutions and reminder sequences
• Creating audio companions for existing PDF lead magnets
• Developing an "Ultimate Guide" audio series as a lead magnet
• Using private podcasts for re-engagement campaigns
• Advanced features like dynamic content and listener segmentation
• Prioritizing implementation steps for maximum impact

Links mentioned:

• Move Abroad Masterclass (30+) shehitrefresh.com/masterclass
• Visa Guide to Living in Europe shehitrefresh.com/visaguide
• Free Move Abroad Guide shehitrefresh.com/moveabroadguide
• Website shehitrefresh.com
• Instagraminstagram.com/shehitrefresh
• Move Abroad Membership: https://shehitrefresh.com/lounge

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