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  • From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue

    From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue
    2025/07/09
    “Start with what you have and build up to what you want.” Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry. Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases. In business since 2018, MicroPuzzles took off in 2020 when the entire world turned to puzzles as a way to pass the time together. MicroPuzzles are 4”x6” when complete and are adorably packaged in test tubes. Demand for their puzzles went through the roof and customers clamored for more designs. Rachel decided adding a subscription box to the business was the answer to giving her customers what they wanted. They launched what Rachel calls the 1.0 version and continued to improve and grow. A year later, they have 425 monthly subscribers and both she and her husband have turned a part-time side hustle into a full-time career. Rachel doesn’t just put MicroPuzzles in her own subscription boxes, she partners with other subscription box owners, too. Many members of Launch Your Box have featured Rachel’s tiny puzzles in their own subscription boxes, customized to their themes and their audiences! Part of Rachel’s success is due to her creative marketing, including an emphasis on product seeding. You’ll rarely find her without a stash of tiny puzzles on hand to use as “business cards.” She also does a fantastic job of building genuine connections with her audience which has contributed to her success. Join me for this episode as Rachel and I talk about the importance of doing something before it’s perfect, the rapid growth of her subscription box, and what led to a cross-country move that included getting the keys to a 3,000-square-foot warehouse. Find out, too, what makes Brian in shipping their most talked about employee. Important Links: Find and follow Rachel: ⁠MicroPuzzles on Facebook⁠ ⁠MicroPuzzles on Instagram⁠ ⁠MicroPuzzles Website⁠ Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today!
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    22 分
  • 204: The Numbers That Matter: 5 Metrics Every Box Owner Must Track

    204: The Numbers That Matter: 5 Metrics Every Box Owner Must Track
    2025/07/04
    When was the last time you really looked at your numbers? I’m not talking about follower count or how many likes your last reel got. I mean the real numbers in your business. The ones that actually tell you if your subscription box is healthy, sustainable, and built to grow. If the idea of diving into your numbers makes you want to run and hide, this episode is for you! Because today, I’m walking you through the five most important metrics every subscription box owner needs to track. I’ll break down what they are and how to calculate them, and explain what they mean for your business and how to use them to make smarter decisions starting today. Whether you’re brand new or scaling toward your next milestone, these numbers will give you clarity, confidence, and control. Don’t feel like you have to track everything all at once.Pick one number and start there. Maybe this month, you track your retention rate. Next month, add Customer Acquisition Cost. Then plug in your numbers for LTV. In this Friday Fuel episode, I’m breaking down the 5 metrics that matter most and how to start tracking them (without the overwhelm). Don’t ignore your numbers because they feel confusing or overwhelming. Because clarity? That’s power. Mentioned in This Episode: Free Retention Rate Calculator Box Budget Worksheet Launch Your Box Training Library (members only) Inside Launch Your Box, we take this even further, teaching you how to track, interpret, and use these numbers to scale your subscription box business. If you're ready to stop guessing and start making decisions based on data, we’re here to help. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    12 分
  • 202: What’s Really Holding You Back? (And Why You’re More Consistent Than You Think)

    202: What’s Really Holding You Back? (And Why You’re More Consistent Than You Think)
    2025/06/27
    Are you telling yourself you're "just not consistent"? That your schedule is the problem? That if life would just calm down for a minute, you’d finally make progress in your business? I’m calling you out (with love)in this week’s Friday Fuel episode of The Launch Your Box Podcast. Because I’ve been there, too. And what I’m sharing in this 10-minute mindset reset might be exactly what you need to break through. It all started with a stat I heard at a conference. Only 1.9% of women-owned businesses ever reach a million dollars in revenue. That number stopped me in my tracks. And it got me thinking about why so many subscription box businesses stall out before they ever really start. Inside this episode, I’m walking you through the four barriers that are actually holding you back, and the simple shift that can move you forward starting today. Get honest about what’s actually distracting you. Stop chasing new strategies and start following the roadmap you already have. Take back control of your numbers, including your profit margin. Rethink the story you’ve been telling yourself about consistency. Here’s the truth: You’re already consistent. You just haven’t chosen to be consistent in your business. Yet. And that changes now. Ask yourself: What’s distracting me from growing my business? Which of the 4 barriers is holding me back? What’s ONE thing I can do every day for the next 7 days to show up differently? You don’t need a 10-step plan. You need one simple action, on repeat. Listen now and let’s make that shift together. Because million-dollar momentum doesn’t start with a perfect plan. It starts with showing up. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! In this episode, I’ll challenge you to:Take Action This Week
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    11 分
  • 8 Ways to Find Products For Your Subscription Box

    8 Ways to Find Products For Your Subscription Box
    2025/06/25
    One of the most important aspects of our subscription box is the products we put inside it. Whether you’re brand new to business or an experienced subscription box owner, finding the right products at the right prices can be challenging. Where do you start? What about when you begin to grow? How do you buy in bulk? Before you start shopping, you will need your sales tax permit and resellers certificate. File for your sales tax permit first and then you’ll be able to get your resellers certificate. Where you head next depends on where you are in your business. I found in my own business that buying product for my growing subscription box was different from buying product for my brick-and-mortar shop or the early days of my subscription box. So how can you find the products you need? 1 - When you’re brand new to business: Local Shops/Brands Facebook Wholesale Groups 2 - Once you’ve established yourself and have some orders behind you: Online Marketplaces such as Faire - You can shop thousands of vendors on one platform with low required minimum order quantities. Direct vendor wholesale site - Go directly to the websites and look for a wholesale link. See if you can apply for a wholesale account with them. Markets or Trade shows -These are scheduled events that happen across the country where hundreds or thousands of vendors come to connect with buyers. You can walk through all their booths, see their products in person, meet with vendors, and place orders. I want you to go to a Market. They opened my mind to brands and vendors I never would have found or considered. I’ve met vendors at Market who have grown along with me and my business. 3 - You’re growing and it’s time to start making bigger bulk purchases: When you grow past a certain point, it’s time to buy bulk and consider working with overseas manufacturers. Global Marketplace - Alibaba, AliExpress, and IndiaMart are a great way to lower costs for items. I purchased small items first to get comfortable with product quality and shipping time. However, since the items are coming from overseas, you’ll need to give them more lead time when ordering. White Label from an Existing Vendor - Vendors allow you to custom-make products under their supply chain and manufacturing process and put your label on it. Sourcing Services - You can work with a sourcing agent who works with manufacturers on your behalf, getting products for you at really great prices. This sourcing agent handles all the communication and organization. My advice for you: Use several different vendors - don’t put all your eggs in one basket. Build relationships - get representatives and keep in touch with them. Relationships are so important in our business. Prices are negotiable - don’t be afraid to ask. Always ask for bulk pricing or discounts or free shipping or products. The bigger your business gets, the more buying power you have. If you are working on a T-Shirt subscription, I’ve got a great FREE resource for you. Check out ⁠my favorite t-shirt brands and styles pdf⁠. There are SO many choices when it comes to t-shirts - this resource will help you find the best ones for you and your customers! Join me for this episode as I walk you through 8 ways to find products for your subscription box. Whether you’re just getting started or need more product options as you grow, get answers to your product sourcing questions! ⁠Sarah’s Favorite T-Shirt Brands and Styles⁠⁠ ⁠ ⁠FREE 6 in 60 Workshop⁠ Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!
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    30 分
  • 201: How to Sell Your Subscription Box Without Shipping a Single Box

    201: How to Sell Your Subscription Box Without Shipping a Single Box
    2025/06/20
    In this Friday Fuel episode of The Launch Your Box Podcast, I’m sharing how I sold my first subscription boxes to local customers. And how setting up my tech from the beginning made it easier to grow later. If you’re just getting started, this simple approach will help you build momentum without feeling overwhelmed. Starting local gives you faster feedback, lower risk, and fewer moving parts. But you still need a strong foundation. Even with just a few subscribers, a professional setup builds trust and gives your box a sense of legitimacy, both for your customers and for you. Your first subscribers may be closer than you think. Local events, vendor markets, and craft fairs Neighborhood or niche Facebook groups Friends, coworkers, school connections Current retail or online customers You don’t need a huge audience. You need a warm one that already knows, likes, and trusts you. Keep the experience simple and seamless: Share one link to your checkout page Show what the box includes and how pickup or delivery works Automate monthly payments Then create a great first impression: Add a welcome card and clear pickup instructions Send a follow-up email with next steps Stay consistent with communication Even local subscribers deserve a polished, thoughtful experience. Your local customers can become your most loyal subscribers. To keep them engaged: Add them to your email list Share sneak peeks and reminders regularly Celebrate them in your content if they post about their box Offer simple loyalty bonuses or referral perks Most importantly, keep showing up. The more consistently you communicate, the more likely they are to stick around and spread the word. Your Friday Fuel Challenge Set up your checkout page with recurring billing, even if you’re only selling to a few people. Identify 5 local places or communities where your ideal subscriber already hangs out. Map out your local delivery or pickup process so customers know exactly what to expect. Create a simple follow-up email to thank new subscribers and build connection from day one. You don’t need a massive audience or a complicated shipping setup to launch. You just need a solid foundation—and a few boxes that build belief. Start like you mean it. You’ve got this. Ready to launch your subscription box without the stress of shipping? Join me for this Friday Fuel episode and learn how starting local can give you the momentum – and the systems – you need to grow. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    11 分
  • 200: 200 Episodes Later: What We’ve Learned About Business, Friendship & Showing Up

    200: 200 Episodes Later: What We’ve Learned About Business, Friendship & Showing Up
    2025/06/18
    Two. Hundred. Episodes. Can you believe it? When I started the Launch Your Box Podcast, I had no idea just how many stories we’d tell, how many breakthroughs we’d celebrate, or how many times I’d get teary recording solo episodes in my office. This week, we’re throwing a little podcast party to celebrate. And, of course, you’re invited. For this special 200th episode, I sat down with five of my biz besties – women I’ve been walking alongside in life and business for more than seven years. These are the people who have seen it all, from messy middle moments to million-dollar wins. We talked about… How we met (and what that has to do with building your own business bestie crew inside Launch Your Box). The moment they each decided to go for it in their businesses. What life looked like before the business and how it’s changed. The worst (and best!) advice they got when they were just starting out. What no one sees behind the scenes, but totally drains their time and energy. The mindset shifts, personal growth, and unexpected wins that changed everything. This celebration is filled with laughter, heart, and the kind of real talk we all need to hear. Especially when we’re knee-deep in decisions, doubt, or feeling like duct tape holding is all that’s holding things together. Whether you're still dreaming of starting or knee-deep in the hustle, this episode is your reminder that you're not alone and that success doesn’t happen overnight (or without people who “get it” in your corner). Join me and my biz besties for this special episode as we celebrate, laugh (a lot), and hear the real stories behind the highlight reels. Find and follow Tamara: Tamara on Instagram Tamara on Facebook Tamara’s Website Find and follow Christie: Christie on Instagram Christie on Facebook Christie’s Website Find and follow Cindy: Cindy on Instagram Cindy on Facebook Cindy’s Website Find and follow Heidi: Heidi on Instagram Heidi on Facebook Heidi’s Website Find and follow Kasey: Kasey on Instagram Kasey on Facebook Kasey’s Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    1 時間
  • 199: How to Add Value to Your Subscription Box without Adding Cost

    199: How to Add Value to Your Subscription Box without Adding Cost
    2025/06/13
    Do you think your subscription box has to be stuffed to feel valuable? Let’s shift that mindset. In this Friday Fuel episode, I’m giving you a reality check and a smarter way to think about value. You’ll learn three simple ways to increase the perceived value of your subscription box without adding more products (or more cost). These tips came straight from recent member box openings inside Launch Your Box. And they’re the kind of small shifts that lead to BIG results. Here’s what you’ll take away: How to elevate your subscribers’ experience with a cohesive theme or story. How to make it easy for subscribers to consume the items inside your box. How to simplify the extras and focus on the experience. Think about what really matters to your subscribers and whether what you’re doing delivers. The member boxes that delivered the most were the most thoughtful, the most cohesive, and the most clear about who they are for. Your Friday Fuel Challenge: Do a mini audit of one of your past audits. Simplicity with intention is powerful. Make sure every element of your box matters. You don’t need to add more, you just need to make what’s already in your box feel more meaningful. If you’ve been trying to “add more” to make your box feel worth it, this episode is for you. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    11 分