『Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box』のカバーアート

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

著者： Sarah Williams
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概要
 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!2021-2026 Sarah Williams マネジメント・リーダーシップ リーダーシップ 教育 経済学
エピソード
  • 263: Launch Messy: 100 Subscribers From a 2 Week First Launch

    263: Launch Messy: 100 Subscribers From a 2 Week First Launch
    2026/11/04
    She planned launch after launch for years, and not one of them went live. Then Kristle Borba gave herself 2 weeks, launched messy, and hit 100 subscribers. I interviewed Kristle LIVE during Subscription Box Week, and I’m sharing it here because not everyone who listens gets to catch my LIVEs. She is a full time cattle rancher, she homeschools her kids, and she runs The Wholehearted Rancher and her subscription, Branded in Faith. A few moments near the end, like the bonus and deadline, were for that week and have passed. In this episode: Why Kristle’s launches stayed on the back burner for years, even with a planner that looked perfect What she did in 2 weeks: mock ups, a page where people could buy, a few emails, and a quiet email list brought back to life The goal she set at 10 subscribers, and the 100 she wrote in the back of her planner How she went from 20 something subscribers on day one to 97 by the time we talked What she’d say to you if you’re stuck and afraid to launch Kristle and her husband run a cattle ranch full time on a large scale. She had been inside Launch Your Box for a long time and came back every Subscription Box Week to reset. Her planner always looked amazing, but something always came up. Next week turned into next month, and the years passed. On her 40th birthday she promised herself she would launch that year. About 2 weeks before she turned 41, it hit her that another year had gone by. So she launched anyway. She worked on her design, mock ups, and a page where people could actually buy. She brought her quiet email list back to life and told her social media that something big was coming, which meant she couldn’t back out. Her days run 14 to 18 hours, and her take on time is simple: “if you want it bad enough, you’re going to find the time.” She opened cart on September 19, turned her notifications off, and went to work. That evening she had 20 something subscribers, and she started crying. She had told herself she’d be happy with 10. In the back of her planner, she had written 100. Kristle did two LIVEs of 10 to 12 minutes, on the fly, and at first only 2 or 3 people were watching. The posts are what took off. She made a map of where her orders came from, tagged someone who would love it, and gave everyone who commented a chance to win happy mail. Most of her subscribers came from her posts. That audience came from years of sharing her ranch life without selling anything. Her shirt subscription is $25 a month, and the Plus club is $35 with a coordinating accessory. When we talked, Kristle was at 97 subscribers. Shortly after our LIVE ended, she hit 100. Her advice to anyone who has a plan and hasn’t launched: “even if you only get one subscriber, or even if you don’t get any subscribers, you did it and you didn’t fail.” Join me for this episode as Kristle shares how she went from years of planning to a messy first launch, and what you can take from her story if you’ve been waiting for perfect. Where to find Kristle: Facebook: https://www.facebook.com/TheWholeheartedRancher Website: thewholeheartedrancher.com Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join us at joinLYB.com today!
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    33 分
  • 262: How a Group of Creatives Made $30k in One Day Live Selling

    262: How a Group of Creatives Made $30k in One Day Live Selling
    2026/10/28
    6 shows. 1 day. $30,000. We pulled it together a few days before, and some of what sold was ribbon off last year’s Christmas tree. 4 of my creative business friends and I break down how we used Whatnot, a live selling app, to turn craft room clean outs and one of a kind finds into a $30k day, and why teaming up made it bigger than any of us could do alone. In This Episode What Whatnot is and why live selling is having a moment How 6 shows, 3 back to back and 3 at the same time, added up to $30,000 How Tamara’s Whatnot sales grew to $238,000 so far this year, after $180,000 in 2025 First shows: $7,000 for Cindy and $9,000 for Christie What sells, what flops, and what to do when something isn’t selling 1 piece of advice from each of us before your first show Why Live Selling Works on Whatnot Whatnot is a live selling app where buyers bid with a swipe. I started a pair of earrings at $1 and sold them for $16 in about 10 seconds. The stats I pulled estimate $22 billion in sales this year, up from over $8 billion last year. Tamara says Whatnot is now her number 1 revenue stream, more than double her online membership. Most of her buyers are existing customers, and when she last checked, her Shopify sales were up 5%. How 6 Shows Made $30,000 in One Day It started with a message in our group chat. Tamara was going live and asked if anyone wanted to go before or after her. Soon we had 6 shows, each about an hour and a half, and we used a Whatnot raid to send everyone still watching straight into the next show. Kasey Hope of P’zazz Art, who isn’t on this episode, was part of the day too. She made the flyer with all our logos and show times. Nobody had to do a big promotion. As I say in the episode, “there is enough money for all of us.” What Sells and What Flops One of a kind wins. Cindy sold a box of broken orange glass she had hauled around for 10 years for $210. Christie sold an original Social Easel for $125, when new ones sell for $55. The flops teach just as much: original art priced far below shop prices, too many of the same item until bids dropped to $1, and buy it now items that sold out once they went into an auction bundle. Before Your First Show Tamara: watch other people’s shows first Stacey: get creative, you don’t need a warehouse Cindy: use a label printing tool like NotBot to make shipping easier Christie: use shows to test product ideas Me: it can be messy, and you don’t need a listing for everything On November 3, I’m teaching How to Sell on Whatnot inside Launch Your Box. We’ll get on a Whatnot show together so you can see the back end, and I’ll walk you through setup and how to run a show. Join us at joinLYB.com. Resources mentioned: Whatnot Join me for this episode as 4 of my creative business friends and I break down how Whatnot live selling and a raid with friends added up to $30k in one day, plus what sells, what flops, and the advice we’d give before your first show. Find us on Whatnot: Sarah: framedboutique Tamara Bennett, Southern Adornments Decor: southern_adoornments Stacey Collins, Wilshire Collections: wilshirecollections Christie Hawkins, The Social Easel: christie_thesocialeasel Cindy Manly, Art Shattered: artshattered Kasey Hope, P’zazz Art: pzazzart Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join us at joinLYB.com today!
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    1 時間 1 分
  • 261: A Simple Q4 Content Calendar for Subscription Box Owners

    261: A Simple Q4 Content Calendar for Subscription Box Owners
    2026/10/21
    Q4 is when your audience is most ready to buy. It’s also when you have the least amount of time, and content is the first thing to slip. I’m in my 13th Q4 season, and in this episode I’m sharing the simple content calendar that keeps your social media and emails moving through the holidays without adding more to your plate. In This Episode Why holiday content falls apart, and why the fix isn’t more content The attract, nurture, sell framework for every post and every email Why selling should be at least 50% of your Q4 mix, not 100% 30 post ideas, 10 for each bucket What to post if you post once a day, twice a day, 3 or 4 times a day, or aren’t selling right now How to batch 10 to 14 days of content in one sitting Why Holiday Content Plans Fall Apart It usually happens one of three ways. There’s no plan, so every morning starts with “What should I post today?” Selling feels awkward, so the sales posts get skipped. Or everything turns into “let’s just run some ads” because there was no time to post. Every post needs a job. Every job needs a day on the calendar. The Attract, Nurture, Sell Calendar Attract gets new people to you. Nurture builds trust and belief with the people already watching. Sell invites them to take action, with a clear ask, a reason to act now, and a link to purchase. People are shopping for gifts right now, and they expect to see offers. Selling content should be at least 50% of your mix in Q4. Not 100%. When every post is a sales post, engagement drops. 30 Content Ideas and a Batching Plan I walk through 10 ideas for each bucket, from relatable reels and myth busting posts to order packing videos and community wins. For selling, we talk about gifts for a specific person, stocking stuffer add ons, bundles, bestseller of the week, and spots left countdowns. Then I show you how to batch your content in 10 to 14 day sessions and turn your social posts into emails in the same sitting. Grab a notebook before you press play. This month inside Launch Your Box, I taught how to use Claude to create a 30 day social media plan. It’s in the group now. Join me for this episode as I share the attract, nurture, sell plan, 30 post ideas, and the batching rhythm that keeps your content going through the holidays without burning out. Join me in all the places: Facebook - https://www.facebook.com/SubBoxwithSarah Instagram - https://www.instagram.com/howtostartasubbox/ Launch Your Box with Sarah Website - https://www.launchyourboxwithsarah.com/ Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join us at joinLYB.com today!
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    32 分
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