In this episode of 'The Wisdom Of' Show, host Simon Bowen speaks with Kent Yoshimura, co-founder and CEO of Neuro, a functional confectionery brand that has revolutionized the supplement industry by delivering cognitive benefits through everyday products like gum and mints. From his background in neuroscience to his experiences as an international martial artist and large-scale muralist, Kent shares powerful insights on simplifying complexity, building trust systems, and creating sustainable success that applies to businesses across all sectors.

Ready to elevate your business approach? Join Simon's exclusive masterclass on The Models Method. Learn how to articulate your unique value and create scalable impact: https://thesimonbowen.com/masterclass

00:00 Introduction and Kent's multifaceted background in neuroscience, martial arts, and art

05:18 The founding story of Neuro and making complex supplements accessible

12:36 Building trust and authentic relationships in business partnerships

18:52 Delivery innovation versus product innovation in the supplement industry

25:44 The power of consistent excellence over occasional brilliance

33:29 Using AI to elevate human contribution, not replace it

38:22 Lessons from ultra-marathon running that apply to business resilience

45:36 The importance of focusing on mental well-being for entrepreneurial success

52:12 Finding balance between creativity and business leadership

58:43 The philosophy of doing more and creating lasting impact

Kent Yoshimura is the co-founder and CEO of Neuro, a functional confectionery brand that has revolutionized how people consume supplements. With a background in neuroscience from UCSD and film from UCLA, Kent has combined his scientific knowledge with creative expertise to build a company that now distributes products in over 40,000 retail locations worldwide.

Beyond his business success, Kent is an accomplished martial artist who has competed internationally, a large-scale muralist whose work appears worldwide, and a creative director who has designed immersive retail experiences for major brands. His multidisciplinary approach has allowed him to bring a unique perspective to business innovation and leadership.

Throughout his career, Kent has maintained a commitment to helping people become the best versions of themselves by providing accessible tools for mental clarity and focus.

LinkedIn: https://www.linkedin.com/in/kentyoshimura/

Website: http://www.neurogum.com/

Instagram: https://www.instagram.com/neurogum/

Twitter: https://twitter.com/neurogum

Facebook: https://www.facebook.com/neurogum

YouTube: https://www.youtube.com/c/Neurogum

Simon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organizations, recognizing that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the...