On this week's Keepin It Real, Cam and a client discuss employee retention issues and he shares and idea that may get you through any business turmoil that may lie ahead.

-----

On a call with an upcoming client this week I was discussing one of their challenges. They’re having a hard time recruiting and retaining young talent. “But here’s something we did recently,” my client said, “that may have some sort of impact. We added a snack pantry to the office kitchen and it’s been a huge hit.”

"Tell me more," I said.

“Well,” she said. “Our young employees know they should have health insurance, and they do, and they know they should have a 401k, which they do. But neither of those items are very important to young people who seldom need those things right now. They’re like a boxes that needs to be checked – and they are - but they aren’t very fun. So, we decided to add something that our young employees could use right now. We added a snack panty and included a new refrigerator.” She said, “I fill the pantry each week with new and different snacks. Some healthy and some not healthy. They love it and have told me so.”

Other than people happily snacking in the kitchen, I asked, has there been any other benefit? I mean a snack pantry and a new refrigerator is a high price to pay just to get happy snackers.

“We invested in a fancy coffee maker,” she said. “It grinds the beans for each cup and it can make hot chocolate. It takes a moment or two to make each cup. In the kitchen we added an island. And while people are waiting for their coffee, they stand around the island and talk.”

I reminded her that during the pandemic, a big complaint from corporate types was that creativity in the workplace was taking a hit due to a lack of spontaneous interactions. There are no spontaneous interactions over Zoom or on a Teams call. Bumping into someone and catching up often stimulates new ideas and there are buckets of business school case studies about this. The Pixar movie Toy Story, in fact, was supposed to be as good as it was due to Pixar people and Apple people chatting in common areas when they were making the movie and shared office space. They’d bump into each other and talk about the plot.

“That’s happening,” she said. “Around the island, they catch up with each other and discuss their work and projects. It’s become an unexpected benefit of the snack kitchen. We’d be foolish to shoo them away or hurry them back to their desks.”

Back in the day the tech companies offered pinball machines and foosball tables in break rooms? Remember this? I thought that was crazy. Could it be, though, that this iPhone in my hand was conceived by two workers standing next to each other at a foosball table discussing an idea that eventually led to this phone? And could it be that the next major business breakthrough comes from a pack of string cheese you put in the office fridge and then sent a Teams message that read “Free string cheese in the fridge. Please help yourself.” Worried about tariffs? Worried about a recession? Consider the potential of string cheese. It’s an idea so powerful you’d think it originated in Washington DC.

I’m Cam Marston and I’m just trying to Keep It Real.

On today's Keepin It Real, Cam wishes us a happy Independence Day and reminds us that on July 4th, 1776, nearly thirty percent of the population didn't want it.

-----

Happy Fourth of July. Our nation’s independence. It’s a big deal. I don’t think we feel it today like generations did in the past. The significance of it is likely lost on many of us. Those that fought in wars have a different type of appreciation for the Fourth of July but there are so many fewer of them today than there were. In 1980, about twenty percent of our population had served in the military. Today that number is closer to six percent. And less than three percent of our adult population has ever seen combat, this all from ChatGPT, by the way. So the veterans that have a special connection to July Fourth are such a small, small group. To most of us, today is a day where we sleep in a bit, get outside a bit, and hope to end the night with all ten fingers intact after shooting fireworks. We’ll certainly see those stories on social media tomorrow– please don’t let it be you.

And in our remarkably divided country, both sides will make passionate speeches about liberty and freedom. Both sides will make claims that they’re defending the country evil, which is the other party. Both sides will get cheers for their stances and jeer at the other party for theirs. Both sides convinced the other side is the root of nearly every problem from dud firecrackers to eczema to their bike’s flat tire.

“What do I do about this?”, I asked a friend last week. “What is my responsibility to this turmoil? To this hate?” She lives and works in New York City and had her non-profit’s funding eliminated. Her answer was simple. Go talk to people, she said. Simply try to be a nice person. Try to understand. Maybe we will see the humanity in the other person and, we hope, they’ll see it in us.

Another I spoke to this week said he believes in pendulum swings and right now the pendulum has swung far in one direction. And just like a pendulum, the momentum can only last so long before it stops and reverses course.

We celebrate July 4th for the bold decisions that led to the world we live in today. But in 1776 as much as thirty percent of the population opposed independence. And as much as forty percent didn’t care one way or the other. Again, all of this courtesy of my new best friend ChatGPT. So, in 1776, a minority of our nation, about forty five percent, made cataclysmic decisions that we live with today. There must have been very heated discussions. Massive assumptions about those they disagreed with. However, to be able to discuss the direction our country is going in, to have a role in it, however small, I think we can agree, is a privilege.

So today, for me, I’m going to focus on my good fortune to live in a place where I have some small input into our nation’s direction. Though I feel like honesty, civility, and character are out of fashion right now, I believe the pendulum will eventually swing back. And, perhaps, I can speed up it’s return by having some sincere conversations with people I disagree with.

Consider joining me, please. Let’s do this together.

I’m Cam Marston and I’m just tyring to Keep it Real.

A beach conversation earlier this week caught Cam's attention. And he asks if we've ever had so many known solutions to a common problem and ignored them?

-----

At a family event earlier this week I asked eight members of my extended family who liked their work. Six people did not their work. Some hated their jobs. Some were just ready for something new. And some were actively looking for new jobs but only something they’d enjoy and were struggling to find anything that they thought they’d enjoy. One had weeks to go before retiring at age sixty. Rather than go to sixty-five, he decided to get out early. His young-ish retirement added risk to whether his savings would last but he was willing to accept that risk - he couldn’t take his work anymore. The youngest participant in the conversation was thirty, so it wasn’t workplace veterans vs workplace newbies. It was across the ages.

I wondered: Is this typical? Does seventy five percent of the workforce dislike their work? And some so much that they will accept more risk in their retirement to bug out early?

These questions led me back to some notes I took while listening to a podcast a while ago. Ezra Klein interviewed the author, whose name I didn’t write down, and the author said some fascinating things:

First – Our society continues to create conditions that are at odds with human flourishing. And, per this guy, we know this! Yet we continue to do it. So, I thought, are jobs that are being offered and created today at odds with flourishing? What would a job that facilitated human flourishing look like? Is it even possible? Do I know anyone that has one?

Second – Few people know what they want. Only that they don’t want “this”, whatever this is. The don’t want the work they have, only that there must be something better. But what? Most people have no idea.

Third – We have a good idea of what a good life should look like and be BUT we seldom pursue it. And, he said, we train our kids to not pursue it.

Third – Our desires today DON’T lead to flourishing. They lead to loneliness. Ask yourself - what are your desires? And be honest – will getting them help you flourish or make you lonely? Or lonelier?

Finally, the author said there are three things that lead to flourishing: Education, Religion and Art. Not spirituality. Religion. And there are less of all these things today. Less practice of them. Less study of them. Less pursuit of them. Less pushing our kids toward them. And yet, per the author, they are, and always have been, the keys to happiness.

What does it mean that we know the solutions to our unhappiness problems and ignore them. What does it mean that those in influencer positions in our workplace could create elements of jobs that would make others be happier? But we instead follow – and participate in and help create and push our kids into - a culture that ignores the answers? Has a society ever had known solutions to known problems and simply ignored them?

I’m wresting with this. It tough. How do we get off this wheel?

I’m Cam Marston and I’m just trying to keep it real.

On this week's Keepin It Real, Cam Marston seems to think writers are a good bit like Labrador retrievers - they can't not chase the stick. And writer can't not tell a story.

-----

I stepped into the Mobile Literary Festival back in April not knowing what to expect. What I found surprised me and, ultimately, inspired me. Here’s what happened.

But first - I used to own labrador retrievers. I learned they could never not chase the stick. Or the socks. Or the pinecone. Whenever I tossed something, they had to go after it. They couldn’t control themselves. It was who they were. It was in their bones.

What I found at the Mobile Literary Festival was kind of the same – these people could not NOT tell a story. They had to write the stories that they witnessed or that were forming in their heads. They had to write. Few of the people made any real money from their writing. Maybe enough for a meal once a month or a load of groceries. Most of them did it for the joy of the hobby and the joy of commiserating with their fellow writers about the challenges of writing and telling their stories. I loved these people. I got the same feeling sitting with these writers as I do when I stand at the finish line of a long road race and watch people who have no God-given running talent push themselves over the finish line. They do it out of desire, deep perseverance, and guts. They just want to do it. And I loved ‘em. They inspired me.

To celebrate these writers, I pitched an idea to Alabama Public Radio. “Let’s create a space,” I said, “where Alabama based writers can have their voices heard. And I want to feature the ones that aren’t famous. The ones who, like a labrador retriever, can’t not tell their stories.” They agreed to give it a try. So on Wednesday, July 9th at 7:30pm, we’re launching this thing. It will be a thirty-minute segment of one writer reading his or her work. Maybe it’s original for the broadcast, maybe it’s a chapter of a book they’ve written or are working on. Who knows. It’ll be writers reading their own stuff.

John Nielsen. Remember his name. He’ll be one of the first ones. His story is called Angels of Fire in the Kudzu Realm. It’s awesome. Jodie Cain Smith will read from her newest book. She uses her theater training to really really read her story well. Rob Herndon has been working on a book for years and will read Chapter Two. You’re going to love his characters. And Lynn Oldshue has been telling people’s stories for years. She met a bunch of folks who were roaming around the docks getting a peek at the US United States which is tied up here in Mobile. She tells their stories. And the writers inspired me so much that I give fiction a shot for the first time since my creative writing class back in college. I loved it but it was harder than I remember. But I loved it.

Put it on your calendar – July 9th at 7:30pm. We’re calling it the Alabama Writer’s Wednesday Night Showcase. It’s new. It’s different. And I don’t think there’s anything like it anywhere out there. This will be fun.

I’m Cam Marston and I’m just trying to Keep it Real.

On this week's Keepin It Real, is Cam talking to his plants? Talking to himself. Both? And what's the message?

-----

I use this commentary quite a bit as therapy. If I’m trying to work something out, I’ve learned that writing about it then speaking it helps in some way or another. One of the most recent themes that regular listeners may recognize is this transition into whatever the next chapter of my life will be. Every morning, the mirror reflects the changes taking place on the outside and I wonder when the change will impact the inner parts of me.

My mother used to get up in the mornings, get her coffee, and in her robe go out onto her back patio and check on her plants. I remember her bending over them and touching some of them and then talking to them a bit. Maybe she’d clip a flower whose bloom had faded and offer some encouragement to the plant to send her another flower. I thought it was ridiculous up until a few weeks ago when I realized I was now doing it, too. A coffee, a step onto the patio, a visit to my orchids that, people tell me, should be inside but sure appear happier outside. My one-year-old potted lemon tree that is putting on so much growth but, as yet, no lemons. I give it a short motivational speech – you can do it lemon tree. I see your potential. You have what it takes. You’re a good-looking tree and I can tell your lemons will be great. Focus. Stay the course. I’ll take care of you.

Then on to the staghorn fern that hangs at the corner of the patio that’s doing so well. I gently touch the fronds and compliment the fern on such strong and green shoots.

My last visit every morning is to my oncidium orchid, better known as a dancing lady orchid. That orchid and I have been together a long time. It grows well. It appears happy. I changed its soil earlier in the spring and put it back in the same pot and gave it a good bit of orchid food. It quickly put on big new leaves and it continues to show, from all I can see on the outside, that it’s happy. But it hasn’t bloomed in a long while. I check every day for a tiny bloom spike to show me that it’s truly happy and wants to express its joy, but nothing.

And I say to it, “You have everything I know how to give you for you to thrive. But it’s like you’re waiting for something more, some big out side force to identify that there’s something inside of you that you need to take that next big leap forward to express your joy. You’re waiting for something to excite you and tease you into blooming again, for you to give the world what you know is in there, aching to come out and share. But you’re not sure what’s in there and how to get it out. When you were younger and smaller, getting you to bloom wasn’t hard. Today, though, I can see that inside you, something missing.” And I take my coffee back inside, and sit quietly for a while, realizing what I’ve just said.

I’m Cam Marston and I’m just trying to Keep It Real.

Saturday afternoon, Cam was on the eastern shore of Mobile Bay. On this week's Keepin' It Real, he tells us how he got there.

-----

I was reminded about fear on Saturday. And, strangely, it was exactly what I had hoped for.

Last July, I decided it was time to test myself. I had been comfortable for too long. It was time to be afraid again. Not the fear that comes danger and helplessness or the fear of someone saying Boo, but the fear that comes from gathering the wits and the strength to get yourself out of a tough situation. In my experience, that’s the fear the makes you feel alive.

So I decided to attempt paddling on a stand up paddleboard the full way across Mobile Bay. Just me, all by myself, on the open water. I have a sort of phobia about being in the open water. It’s not a crippling phobia but it’s there. At night in bed when I thought about the paddling alone across the bay, that fear of being alone, in the middle of the water on my board kept me from getting to sleep. I’d have to face this fear head on to meet my goal.

I calculated that the crossing should take me about four hours. The bay is just shy of eleven miles wide where I wanted to cross. I set about training with the goal of being able to paddle a solid three hours, hoping that adrenaline during the crossing would give me the additional hour I needed to complete it.

What started last July came to fruition this past Saturday. The weather was good but not great. When I pushed away from the shore just north of the mouth of Dog River, the wind was blowing out of the north about 11 mph. To head east toward my target, I had to paddle hard northeast and get blown south. Two hours after starting I was in the middle of the bay struggling to keep my mind from ambushing me. I was in the open water, there was no one anywhere near me, and if I needed help I’d have to call on my cell phone for someone to launch their boat and come find me. Fear was percolating. I was no longer facing it, I was in it.

My estimate of four hours was badly off, perhaps due to not factoring the cross wind into my training. My arms ached, my legs were trembling with fatigue, and my right lat was seizing into cramps. The eastern shore of Mobile Bay didn’t seem to be getting any closer. I was focusing on keeping my thoughts from getting out of control and finding energy for another stroke. Then another. Then another.

Five hours and twenty minutes after launching I touched the eastern shore of Mobile Bay. I was exhausted and could only sit for twenty minutes before attempting to stand. I made it, though. I did it.

Every so often it’s important to remind yourself that you can do hard things. That you can face fear and get through it. And to know you have completed something that you will never ever, ever, try to do again.

I’m Cam Marston and I’m just trying to keep it real.

On this week's Keepin It Real, Cam Marston stands at the register at a coffee shop and what comes out of his mouth is a complete surprise to him.

-----

Last week I bought a coffee and a T-Shirt at a coffee shop. And at that awkward moment when the person at the register spins the pad around for me to sign and enter a tip amount, I asked the guy “How much should I tip you for this?” I’ve never asked that question before. The moment I thought about asking it was after I had said it.

Tipping has gotten out of hand. A few weeks back at a hotel in Colorado, every transaction at the hotel automatically included a 25% tip and then space on the bill to add more. At the hotel coffee shop, I’d buy a coffee, they’d hand me an empty cup and point me to the coffee pots across the way, and then ask for a tip. Then ask me to “round up” for some sort of something, adding more money to the transaction. You and I are paying a lot more for what we used to get and then doing the work ourselves. More and more people want you and me to add money to our transactions for doing their job. I know I sound old and curmudgeonly but, dang it, it’s getting out of hand.

That’s why this transaction at the coffee shop stood out. “How much should I tip you for this?” I asked. The guy said, “Nothing. I’ve done my job. I poured you a coffee and rung you up in the register. You don’t even want a bag for your T Shirt. There is no tip necessary.”

I wept.

I tell people that if I order food or drink standing up I don’t tip. You shouldn’t tip for service if you’re standing. That’s what I say. That’s my rule. However, follow me around you’d see that I seldom obey my own rule. That awkward moment when the person at the register is waiting for you to add your tip so they can complete the transaction. They’re watching and I give in nearly every time. I’m weak.

Similarly, my wife and I recently changed homeowners insurance. I then got an email to download their contractor’s app and a page of instructions about how to use their app to take photos and videos of my house so they can confirm the insurance quote. In addition to downloading the app, it would require complex passwords, two-step authentications, and, likely headaches and time on the phone with their service team. Though branding it as a simple tool that wouldn’t take much time, they were asking me to do their job. I simply replied to the email that I’m not going to do it. That’s their job, that’s what I’m paying them for. I could sense the eye-rolls on the other side and they said they’d send out a representative to collect the information. A small win.

If you agree with me, if you’re frustrated about paying more and more for what you’re getting and doing their job along the way, let me hear from you. Send me a donation and I’ll continue to beat this drum on our behalf. And don’t forget to round up.

I’m Cam Marston and I’m just trying to Keep it Real.

This week Cam offers some insight to new college graduates on some basic workplace skills that will make them effective in their workplace. He’s advised his clients for over twenty years on these things, maybe he should have something worthwhile to say.

-----

My daughter graduated from college in May. After 20+ years advising companies and 7+ years interviewing workplace leaders on my What’s Working with Cam Marston radio show and podcast, I realized I should have some useful advice for her—and others—stepping into the next chapter. This is lesson number one called Wisdom is more important than Smarts. You can follow the upcoming lesson on my Linkedin page.

Last week, after giving a speech in Atlanta, a young man approached me with a familiar question: “How do I deal with my Gen Z employee who’s been here a year and now wants a leadership role—or else he’s leaving?”

I’ve heard this one for about ten years. First, it was Millennials asking this of Gen X leaders. Now, it’s Gen Z asking it of Millennials.

So, what’s changed?

We raised our kids in a culture of constant praise and reward. We applauded nearly everything. They didn’t ask for it—we gave it to them, believing it was the right thing to do. But it created expectations: follow the rules, don’t mess up, and a reward will come.

And while that may work in classrooms and sports, the workplace plays by different rules. Competence may get you in the game, but leadership requires wisdom.

Wisdom isn’t knowing how to do the job. It’s knowing when, where, why, and with whom. It’s built over time—by watching people, seeing how decisions ripple through teams, and understanding the bigger picture.

Can wisdom be accelerated? Maybe—but only through pain and loss. A job falling apart. A serious illness. Hard-earned experience. And nobody wants that path.

Wisdom teaches restraint:

• What not to say
• What not to email
• What not to escalate
• What attention not to attract

Wisdom also teaches self-awareness:

• What do I do well?
• What energizes me?
• Where am I weak?
• What kind of feedback helps me improve?

Even the smartest new hire with the highest GPA won’t have those answers yet. Because wisdom requires time. There is no shortcut. No cheat code.

In fact, the moment someone says, “I’ve been here a year; I’m ready to lead,” they reveal the very lack of wisdom that disqualifies them.

So, for my daughter—and others in her shoes—here’s what I’d say:

1. Focus on what you’re learning.
Beyond task lists, study people and power dynamics.

• What makes leaders effective and likable?
• Who persuades without authority—and how?
• Who’s trusted? Who’s not? Why?
• What subtle behaviors win or lose influence?

2. Build relationships.
Meet people inside and outside your org. Listen deeply. Ask “why” a lot. And speak less—questions build more respect than fast answers.

And finally: stop counting the days.

Keep your head up. Watch closely. Learn quickly. Adjust often. Wisdom sneaks in when you least expect it—and that’s what turns a worker into a leader.

I’m Cam Marston an I’m just trying to keep it real.