If you’ve been in automotive longer than five minutes, you’ve probably heard the name Tom Stuker.

He’s the guy who literally invented the BDC. The guy who turned phone sales into an art form. The guy who logged 23 million miles training dealerships across the planet

And today, he’s on Keep the Change.

In this episode, I sit down with the legendary Tom Stuker, founder of Stuker Training, to unpack 50 years of real-world lessons about sales, leadership, and what it truly takes to build a business that sells cars instead of waiting for buyers to show up.

We talk about:

• Why most dealerships are still managing like it’s 1985 (and how to fix it).
• How to hire salespeople who actually want to sell, not just survive.
• The four pillars every retail leader should master if they want long-term success.
• Why your CRM is probably costing you money,and how to turn it into your biggest profit center.
• The mindset shift that separates high-performing stores from the rest of the pack.

Tom breaks down the systems, the scripts, and the hard truths every leader needs to hear, plus the practical ways to change the game starting tomorrow morning.

If you’re a GM, GSM, or just someone who’s tired of “theory” and ready for real-world leadership that moves the needle… this is your episode.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Tom Stuker

• LinkedIn: https://www.linkedin.com/in/tomstuker/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

Hey Keep The Changers, today’s episode might just change the way you look at leadership and culture forever.

I’ve been in the automotive business for over 40 years (yeah, I know… you can do the math), and one thing I’ve realized after all that time is this: the word “culture” never shows up in conversations inside low-performing stores.

They talk profit. They talk process. But they rarely talk people.

And yet, culture is the heartbeat of every thriving business. It’s the invisible force that shapes how people think, act, and interact, or as John Maxwell puts it, “You do what you’re going to do, that’s culture.”

In this solo episode, I’m pulling back the curtain on something that completely redefined how I lead: The Culture Scorecard.

This tool helps you see your business from the inside out, through the eyes of your people.

Because let’s be honest, if your team doesn’t feel safe, trusted, or heard… they’re not giving you their best.

If you’ve ever wondered why your culture isn’t clicking, or how to get your people fully engaged and aligned again… this one’s for you.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

What if the hardest parts of your story were actually the very things that could change lives?

In this episode of Keep the Change, I sit down with Westley Morris, and let me tell you, this conversation hit me straight in the gut in the best way possible. Westley’s story is raw, it’s real, and it’s packed with the kind of wisdom you can only earn the hard way.

We talk about:

• How to rebuild trust when life has shattered it.
• The “non-negotiables” that will carry you through storms when nothing else can.
• Why surrender isn’t weakness but the doorway to strength.
• The surprising way pain can transform into purpose.

There are moments in this episode where I just had to pause, sit back, and let it sink in. Westley doesn’t sugarcoat the struggles, but he also doesn’t leave you there. What he shares about turning setbacks into stepping stones will make you rethink the way you’re living right now.

If you’ve ever wondered whether your story still matters… or if change is even possible when the odds are stacked against you… this is the episode you need to hear.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Westley Morris

• Facebook: https://www.facebook.com/westley.morris/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching