We're back with Season 5 of Katy Calls BS! We need to clear something up about digital products and digital product ecosystems. They are not the same. A digital product is a single item. A digital product ecosystem is a connected system where every product has a defined job and leads to the next. That difference is why some digital products for service business owners sell but most don't.

I see a lot of job posts online for people wanting to hire someone to create editable digital products for Etsy or Shopify. Lots of templates, printables, workbooks, and other things along those lines. Totally reasonable post but there is so much more to digital products.

This episode clears up the difference between design and strategy. Plus who you need to hire for what job. Both valid and have skills but they are different.

You'll hear:

• The difference between a digital product and digital product ecosystem
• Why the graphics don't sell the product
• Why generic content and generic templates are losing ground FAST
• A 4-question filter to run before you hire anymore to design a product for you
• A special announcement!

If your digital product strategy has felt like guesswork or been non existent, this episode gives you the structure you need. Ready for the next step? Book your Digital Product Infrastructure Audit, link on show site.

Book Your Audit Here

Connect with Katy on IG:

@katycallsbs and @themillersocial

150 episodes is a BIG deal! We're celebrating with a very real conversation.

A service business built entirely on client work doesn't fail, it hits a ceiling. Understanding what that trajectory looks like in three years and five years is how you decide whether it's a choice or just what happened.

Most service business owners aren't choosing the client-only model. They're just not choosing anything else. Since I'm here to call out the BS, I am going to lay out what it looks like when you continue to let it choose you.

You'll hear:

• What "client-work" really means as a business model
• A realistic 3 year and 5 year projection: what gets better, what gets harder, and what goes quietly wrong
• How this choice works for some and not for others
• The alternative options
• Where to start, where to pause, and where to breathe

At the end of the day, this is your business, your choice. I do know the burnout rate is exceptionally high for business owners and I am not a fan of that statistic. Most of us want an alternative. Here is your alternative.

If you need help looking at the full picture, I can help with a Digital Product Infrastructure Audit. Book in the show bio.

Connect with Katy on IG @katycallsbs or @themillersocial

Most service business owners already have everything they need to create multiple income streams, they just can't see it. Everything you need is hidden in you do every single day for your clients or in the files you've created for your business.

In this episode of Katy Calls BS, I'm talking about the blind spot we all have as business owners. We can spot a gap in someone else's business in minutes. We know the issue within a few minutes of a zoom call. We see the fix when we check out the website. But why can't we do it for ourselves?

You'll hear:

• Why we fall into the "I can do it myself" blindspot
• Four reasons proximity kills your ability to value your expertise
• How to take one framework and turn it into five income streams
• Why income diversification isn't about new ideas

You already know how to do this. You have everything you need. This episode helps you see it in your own business.

Book your Digital Product Infrastructure Audit to get outside eyes on your business, link in show bio.

Connect with Katy on IG @katycallsbs and @themillersocial