I have strong feelings about the Cybertruck but we are relating it to digital products. The Cybertruck is the perfect example of ego-driven design. Building something you want instead of what your buyer needs is super common in the digital product space. It's often why they underperform.

In this episode we are talking about why digital product fail when you build them for your own vision instead of what your buyer needs.

You'll hear:

• Why ego-driven product design fails and what the Cybertruck has in common with digital products that don't sell
• Why format should follow function
• The digital product recall
• How to test before launch
• Building an anti-Cybertruck digital product using five questions to ask before you build or launch anything

Whether you love it or hate it, this vehicle was built for the creator's vision not the buyer. If you want to find out whether your product was designed for your buyer or for your own vision, first listen this episode, then book your Digital Product Infrastructure Audit. Link in show bio.

Most of us are measuring the wrong thing. The autonomy ratio is the relationship between revenue generated and manual interventions required to generate it. It's the metric that tells a solopreneur, service based business owner, whether their business is getting more sustainable or just more busy.

Most of us measure how much we got done, revenue, clients served, posts published, views, but those are all inputs. None of that tells you whether your business is giving you. more freedom or getting heavier.

In the last part of this three part series, we're talking about how to bring it all together.

You'll hear:

• What the autonomy ratio is, how to calculate it, and what it tells you about your business
• The five question monthly stress test for your business
• The best way to scale your business without burnout
• Building business freedom on your terms

We didn't start businesses to be miserable. I think we all knew it would challenging but there is supposed to be some level of freedom. Let's find it.

If you need help finding your autonomy ratio, the Digital Product Infrastructure Audit can help. Book yours today! Link in show bio.

Connect with Katy on IG @themillersocial and the show @katycallsbs

Building a digital product ecosystem that sells without you is the dream when it comes to recurring revenue. It doesn't require a complex funnel, but you do need a well written email sequence or two for your audience to make a clear decision about the next step.

In part one of this series, we talked about the three high-leverage assets you need as a service based business owner. This episode covers how to connect these assets and automate the handoffs so you aren't manually moving your leads from freebie offer to 1:1 client work.

You'll hear:

• What the invisible handoff looks like
• Tools you can use
• Where to be present in your business vs. where to let the system do its work
• Smart filtering, a lesson for every business owner

This is part 2 of a three part series on building a leaner, better working digital product ecosystem.

If you want help mapping where these sequences should live in your current ecosystem, schedule your Digital Product Infrastructure Audit. Link in show bio.

Be sure to follow Katy online @themillersocial and the show @katycallsbs