AI can knock out your digital product in seconds, we know that. Some creators will give you a prompt to do just that. It can't design a learning experience that gets someone results. It doesn't bring the judgement and experience that you have to the table or screen.

This episode breaks down the split between what AI speeds up and what you need to hire an instructional desire for or at least spend some time designing instruction.

You'll hear:

• Why most "AI plus course creation" content comes from marketers, not instructional designers or learning experience designers and why it matters
• Where AI speeds up your work and what you need to keep for yourself
• Why fast and good are not the same skill, the research backs this up!
• What happens to you, the business owner, your audience, and the quality of your product when you skip the design part

If you've ever thought you can skip hiring a specialist and hand your digital product ecosystem to AI, listen to this first. Trust me, I have a degree in instructional design and development and a certificate in AI skills.

Ready to take the next step and build your digital product ecosystem? Book your Digital Product Infrastructure Audit. This is a deep dive into your business to give you custom next steps so you know what to build for your specific business.

Check out Build Without the BS, the blog behind the podcast for more!

Thanks for listening to Katy Calls BS

I guess I can see the appeal but it's not for service business owners. I can tell what is, white label rights. Master resell rights promise a shortcut to a digital product business but there are hidden things that a lot of people don't talk about.

This episode breaks down why MRR shortcuts don't hold up for service-based business owners. We also talk about what master resell rights really are compared to private label rights and white label rights.

You'll hear:

• Reasons why master resell rights is not it and what it means for you as a business owner
• How the pitch pulls you in and rage baits me every time
• What you can build and how to build it
• Owning vs. renting your digital products

If you've ever been tempted by the take this this template and make it yours pitch, this episode is for you. The fast track isn't always what it seems and you know I love to call BS on it.

Curious how you can take your files from digital clutter to digital product ecosystem? Book a Digital Product Infrastructure Audit and I'll show you! Link is in the show bio.

Don't forget to read this week's blog post on Build Without the BS.

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AI isn't going anywhere, we know that. AI can make your content production faster, business tasks more efficient, and it can make your business forgettable.

Research shows it can make your thinking weaker too. But how do we use it without losing our brand voice?

I can't tell you how many conversations I've had recently about this which is why it needed to be an episode. So many responses of "but can't AI just do this now?" I know we've had other AI episodes but this one hits different.

You'll hear:

• Why "but AI can do this" is the wrong argument and what it's hiding
• The cost of a generic AI business
• What marketing monoculture is and why AI search interfaces are a thing we need to know about
• How an AI takeover happens for a small business owner and how to say no thanks
• AEO basics, I mean really basic
• An AI-Resistant Pledge

I use AI regularly in my business and am a fairly tech savvy person. I use it to help with a lot of tasks in my business. The key is deciding, on purpose, what it's allowed to touch and what stays yours.

If you want an outside look at how your business is using AI and how to build an AI-resistant digital product suite, the Digital Product Infrastructure Audit can help. Book on show site.

Check out Build Without the BS, the blog behind the podcast.