This year was messy, clarifying, exhausting, and sort of helpful?It's years like this in business, when it may not explode in growth, that show you what actually works and what you are done tolerating.

In this episode, I break down the real business lessons from this year like the wins I didn't expect, the BS I'm leaving behind, and the patterns I saw in clients that hold so many back.

If you run a small business, create digital products, or you've been exhausted by the pressure to show up this year, you'll relate.

It's the simple offers that move revenue when you need it, the boundaries that change everything, and the decisions that make business easier instead of bigger. This is the honest year-in-review because that's how we do it around here.

Share your lessons from this year with us on our Instagram page @katycallsbs

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

There are plenty of good and bad digital products. I've seen a lot of mistakes as an instructional designer and these are the most common. If you want to create a product your audience will buy, you need more than excitement. You need structure, support, and to avoid these mistakes!

What you'll hear:

• Why structure matters
• Motivation isn't everything
• Launching isn't your issue
• The right support matters

Your idea might be amazing but that isn't going to get it launched. If you want to build digital products the right way, this is a must listen!

Not sure where to start with digital products? Grab my FREE Digital Product Guide here to get started

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

You know what gets really tricky in business? Navigating friendships, support, and expectations. So in this episode, I'm calling BS on the idea that friendship means automatic business backing. Hear me out, support looks different for everyone.

I break down the difference between business support and emotional support plus why business friendships shouldn't be transactional. You'll hear why encouragement is not the same as business support, why likes and comments are helpful but harmful, and how to avoid treating support like a transaction.

If you've ever felt let down by a friend not buying, sharing, or hyping up your work, you need this one. Also take the pressure off your relationships! Let's build business connections that don't depend on emotional IOUs.

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

Let's call BS on random digital products. If you've tried digital products and they didn't sell. Or you are wondering why some creators see wild success, this episode is a must listen. Learn what separates six-figure creators from the rest of the group.

It's not luck. It's not giving up Netflix for the evening and building something on Canva or following the latest trend. It's strategy.

I'm talking about figuring out where digital products fit in your business. Stop guessing and start building with confidence. You can create offers that work FOR your business and actually sell.

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠ (resources + more)

All the prices are rising right now. Is this really THAT surprising? We're exploring the recent wave of email platform price increases that had the small business world in a frenzy.

As usual, we break down what is really means for entrepreneurs and small business owners, what is worth paying attention to, when it makes sense to stick with your current tool, and when it might be time to consider a migration.

It's more than just Kit that is changing, a few other email and email adjacent tools are taking the current market and point in business to increase pricing. We're looking at strategies for evaluating any platform, auditing costs, and making your tools work for you and your business.

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

Your business goes through phases just like Rory Gilmore's love life. We're keeping with our theme celebrating the 25th anniversary of one of our favorite shows.

Rory plays it safe with Dean, has some fun with Jess, and takes bold risks with Logan, which is just like we do as we evolve in business. In this episode, I'm talking about what each phase of business teaches us as we grow our confidence, creativity, and grow.

Stop trying to find your forever, perfect offer. It's time to date your business ideas and evolve in business like we do in our relationships.

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠