Stop Using AI to Sound Generic
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Stop Using AI to Sound Generic
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AI isn't going anywhere, we know that. AI can make your content production faster, business tasks more efficient, and it can make your business forgettable.
Research shows it can make your thinking weaker too. But how do we use it without losing our brand voice?
I can't tell you how many conversations I've had recently about this which is why it needed to be an episode. So many responses of "but can't AI just do this now?" I know we've had other AI episodes but this one hits different.
You'll hear:
- Why "but AI can do this" is the wrong argument and what it's hiding
- The cost of a generic AI business
- What marketing monoculture is and why AI search interfaces are a thing we need to know about
- How an AI takeover happens for a small business owner and how to say no thanks
- AEO basics, I mean really basic
- An AI-Resistant Pledge
I use AI regularly in my business and am a fairly tech savvy person. I use it to help with a lot of tasks in my business. The key is deciding, on purpose, what it's allowed to touch and what stays yours.
If you want an outside look at how your business is using AI and how to build an AI-resistant digital product suite, the Digital Product Infrastructure Audit can help. Book on show site.
Check out Build Without the BS, the blog behind the podcast.