Listeners to the Marketing Legends of Kansas City may find it hard to believe that there was a time when a handshake was all that was needed to create a decades long partnership between a global retailer and an ad agency in Kansas City. But that’s one story that our guest today can tell.

Bob Bernstein started his agency in 1964. The handshake he had was with none other than Sam Walton, the founder of Wal-Mart. Bob will also give us the real story of the creation McDonalds’ Happy Meal and why that may not have been the most successful idea Bernstein-Rein had for the company with the Golden Arches.

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Kansas City has a rich and colorful history when it comes to our Marketing, Advertising and Public Relations community. We talked for a while about how to start capturing the stories. We quickly decided we did not want to write a book, so we landed on an even better idea – let’s start a podcast!

Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.

As we talked about doing this, we realized we have lost some of those folks, but we can find people who can tell their stories for them. And we are blessed to have so many people who put their handprints on our community who have agreed to spend an hour with us and share their part of the bigger story.

No one we speak with will refer to themselves as legendary so we will take it upon ourselves to do it for them. So welcome to the inaugural episode of the Kansas City Marketing Legends.

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