Brad Moore didn't plan to end up at Hallmark. It was a last-minute interview, a mystery recruiter, and a few fortunate twists of fate that put him there. But once he arrived, he helped steward one of the most quietly powerful brand platforms in the history of American marketing: the Hallmark Hall of Fame. For four decades, Brad was the standard bearer for a simple but radical idea. Emotion is a legitimate business strategy. From casting Deaf actors in Love Is Never Silent over network objections to navigating legendary agency relationships with Ogilvy, Y&R, and Leo Burnett, Brad never let the business side erode the brand's soul. In this episode, he sits down with Sam and Mike to talk about what it means to protect a brand's place in people's lives, not just their wallets.

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Cindy Maude bought an agency with a million-dollar bank loan, moved it from Topeka to Lawrence, built it into a nationally respected shop, and then watched her biggest client, representing 44% of the revenue, walk out the door. That didn’t deter her. She went to work and rebuilt the agency. Over a 27-year run with Hill's Pet Nutrition and national work with Toyota, Sprint, and Build-A-Bear, Cindy turned Callahan Creek into proof that a focused, research-driven independent could go toe-to-toe with the holding company giants. In this episode, she sits down with Sam and Mike to talk about the decisions that mattered, the culture she built by design, and what it really takes to lead with both instinct and resolve.

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SPECIAL TRIBUTE EPISODE // Greg Haflich had a gift for walking into a room, whether it be a franchisee meeting, a strategy session, or a dive bar stage, and making everyone feel like they were exactly where they were supposed to be. A Kansas-born, KU-bred field marketer who built his career across Bernstein-Rein, Val-Rad, Barkley, Applebee's, Sonic, and Callahan Creek, Greg had a rare ability to connect the boardroom to the boots on the ground, and he did it with a warmth and dry wit that people never forgot. When he wasn't solving field marketing problems nobody else wanted to touch, he was laying down guitar riffs with his band, The Bad Dadz. We lost Greg in 2025 and in this special tribute episode, four of Greg's closest colleagues join Sam and Mike to remember a legend who understood that great marketing, like great music, only works when it's honest, grounded, and played from the heart.

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