Brad Moore // VP Marketing (retired) | Hallmark Center
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Brad Moore // VP Marketing (retired) | Hallmark Center
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Brad Moore didn't plan to end up at Hallmark. It was a last-minute interview, a mystery recruiter, and a few fortunate twists of fate that put him there. But once he arrived, he helped steward one of the most quietly powerful brand platforms in the history of American marketing: the Hallmark Hall of Fame. For four decades, Brad was the standard bearer for a simple but radical idea. Emotion is a legitimate business strategy. From casting Deaf actors in Love Is Never Silent over network objections to navigating legendary agency relationships with Ogilvy, Y&R, and Leo Burnett, Brad never let the business side erode the brand's soul. In this episode, he sits down with Sam and Mike to talk about what it means to protect a brand's place in people's lives, not just their wallets.
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