Greg Haflich // Field Marketing Legend | Barkley, Applebee's, Sonic, Callahan Creek
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Greg Haflich // Field Marketing Legend | Barkley, Applebee's, Sonic, Callahan Creek
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SPECIAL TRIBUTE EPISODE // Greg Haflich had a gift for walking into a room, whether it be a franchisee meeting, a strategy session, or a dive bar stage, and making everyone feel like they were exactly where they were supposed to be. A Kansas-born, KU-bred field marketer who built his career across Bernstein-Rein, Val-Rad, Barkley, Applebee's, Sonic, and Callahan Creek, Greg had a rare ability to connect the boardroom to the boots on the ground, and he did it with a warmth and dry wit that people never forgot. When he wasn't solving field marketing problems nobody else wanted to touch, he was laying down guitar riffs with his band, The Bad Dadz. We lost Greg in 2025 and in this special tribute episode, four of Greg's closest colleagues join Sam and Mike to remember a legend who understood that great marketing, like great music, only works when it's honest, grounded, and played from the heart.
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