Jen Kem is a dynamic business strategist and author whose leadership philosophy centers around working smarter, not harder—a concept she calls fancy lazy. Rooted in her upbringing in a Hawaiian plantation town with Filipino immigrant grandparents, Kem blends cultural wisdom, psychological insight, and business acumen to help individuals and organizations align their energy with their goals. Her career spans decades in tech marketing and entrepreneurship, all shaped by her belief in authenticity, strategic effort, and legacy-building.

At the core of Kem’s work is The Unicorn Team, a framework that identifies nine leadership types through the Unicorn Leadership Type Assessment (ULTA). This system helps leaders build high-performing teams by aligning people with their natural energy and contributions. Her approach challenges traditional leadership models by emphasizing the value of energy over time and encouraging innovation through authenticity, conflict navigation, and strategic team evaluation—including a 100-day assessment to ensure team fit.

If you're ready to lead with clarity, build a team that thrives, and redefine success on your own terms, Jen Kem’s book The Unicorn Team is your essential guide.

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