『Your Brand Amplified』のカバーアート

Your Brand Amplified

Your Brand Amplified

著者: Anika Jackson Bleav
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Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.2024 Your Brand Amplified® マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • The Fearless Business Blueprint: Robin Waite on Leverage Over Volume
    2025/12/31

    Robin Waite's transformation from a twelve-year marketing agency owner to founder of Fearless Business demonstrates the power of prioritizing intentional living over aggressive growth. His journey began when family responsibilities made agency life unsustainable, leading him to discover his true calling through informal mentoring. Rather than building a traditional scaling operation, Waite deliberately designed a lean coaching practice generating two hundred fifty thousand pounds annually while maintaining genuine work-life balance. His philosophy proves that fewer, better clients at higher price points create superior outcomes for everyone involved.

    At the heart of Robin's coaching methodology lies a radical approach to pricing and business optimization. He advocates abandoning hourly rate models, which he considers fundamentally unethical because they misalign provider and client interests. Instead, he champions value-based pricing focused on outcomes, supported by data showing that significant price increases rarely trigger the client loss entrepreneurs fear. A five percent increase allows losing nine percent of clients while maintaining identical profit. His marketing philosophy similarly rejects constant social media output in favor of building leverage through strategic assets like podcasts and partnerships. One interview generated over three thousand leads, proving that concentrated effort on high-impact platforms outperforms scattered daily activity.

    Robin's ultimate mission extends beyond commercial achievement to a philosophy of living fully and intentionally. He emphasizes that guilt-free time off requires deliberate practice and that business should provide freedom rather than demand constant sacrifice. His parting wisdom urges listeners to act on burning ideas now.

    If you're ready to transform your business model and pricing strategy, visit HERE to claim your FREE signed copy of his bestselling book, Take Your Shot. This is your opportunity to gain direct insights from a coach who has helped thousands of entrepreneurs build sustainable, profitable practices while reclaiming their lives.

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
    • Follow @yourbrandamplified on the socials
    • Talk to my digital avatar


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    42 分
  • Rebecca Vickers on Values-Driven Culture in Hybrid and Remote Teams
    2025/12/29

    Rebecca Cureton Vickers challenges the notion that specialization is essential, demonstrating that broad skills, critical thinking, and adaptability are more valuable than narrow expertise. Her career spanning nonprofit arts, marketing, and operations proves that wearing multiple hats is a strategic advantage. She views business as both art and science, where creative experimentation pairs with structural frameworks. Her personal branding philosophy emphasizes authentic storytelling that aligns career narrative with personal values.

    Central to her leadership approach is her motto: You can't create in chaos. She rejects romanticized chaos, recognizing that while creation can start messy, it must eventually be structured. Effective operations require clear goals, transparent communication, and values demonstrated consistently. She emphasizes that productivity depends on clear expectations and genuine connection, not physical proximity. Her various pursuits—teaching, podcasting, and leadership development—reflect her belief that continuous learning is a leadership responsibility.

    Rebecca's wisdom centers on clarity, intentionality, and adaptive resilience. She encourages people to get clear on goals while remaining open to evolution as circumstances change. Her philosophy—grounded in systems thinking, values alignment, and understanding that the map is not the territory—offers a framework for success. Connect with Rebecca Vickers on LinkedIn to access her resources and insights on transforming how we lead, work, and grow.

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
    • Follow @yourbrandamplified on the socials
    • Talk to my digital avatar


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    44 分
  • Mindset Over Growth: Rewriting the Brand Messaging Rule with Sarah Ashley
    2025/12/26

    Sarah Ashley's evolution to founder of Portal Copy Co. reveals a fundamental truth: entrepreneurial success requires self-awareness and the willingness to pivot when misaligned. Her critical realization that personal interest does not mandate career commitment—which led her to abandon computer science for business—became the foundation of her philosophy. As the first entrepreneur in her family, she developed the independence and strategic thinking that would define her entire career, learning early that selective client relationships and authentic alignment matter more than revenue maximization.

    The core of Ashley's success is a customer-centric approach to brand messaging that eliminates generic clichés like made with love and we've got it covered. She focuses relentlessly on what customers gain rather than what brands have created, producing measurable results including product messaging that generated twelve thousand dollars in revenue within ten days. Her nuanced perspective on AI reinforces this approach: while useful as a thought partner for brainstorming, AI cannot produce the genuine originality that builds sustainable brand differentiation. True competitive advantage comes from authentic voice and perspective, not algorithmic predictability.

    The most transformative element of Sarah's business has been internal: sustained commitment to mindset work, quarterly reflection, and embodied decision-making. Her philosophy balances clear vision with flexibility to overcome perfectionism and overthinking. Ready to apply these customer-focused messaging principles to your brand? Download Sarah Ashley's free Brand Messaging Playbook here and discover the frameworks behind her clients' most successful launches. Explore her full range of copywriting services to build an authentic, customer-centered brand that actually converts.

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
    • Follow @yourbrandamplified on the socials
    • Talk to my digital avatar


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    37 分
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