In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Paul DiMuzio, Chief Marketing Officer and Co-Founder of Locklab, the telehealth brand helping thousands of men stop hair loss and regrow hair with a once-daily prescription pill.

This isn’t just a conversation about hair.

It’s about identity.
It’s about confidence.
It’s about selling something deeply emotional — in a market flooded with snake oil.

Paul breaks down how Locklab built a fast-scaling DTC telehealth brand by leaning into authenticity, real patient testimonials (not actors), and social-first marketing strategies that convert skeptics into believers.

💡 If you’ve ever wondered:

Is hair loss really about vanity — or identity?

How do you market in a scam-filled industry?

What actually works in direct-to-consumer telehealth?

How do you scale paid social without losing authenticity?

This episode delivers.

💡 What You’ll Learn:

• The Psychology of Selling Confidence – Why hair restoration is emotional first, logical second
• Marketing in a Skeptical Industry – How Locklab wins trust using real patients in every ad
• Telehealth at Scale – How to sell prescription products online without killing the user experience
• Competing with Hims, Keeps & Transplants – Where Locklab differentiates
• Authenticity as a Growth Lever – Why community-driven comments outperform TV ads

👉 Key Highlights:

✅ Why most hair loss solutions don’t work — and how misinformation fuels the industry
✅ The strategic advantage of social-first DTC telehealth
✅ Why Locklab only uses real patients in their advertising
✅ The surprising relationship between hair transplants and medication
✅ The cultural debate: looksmaxing vs. embracing the bald

🌐 Learn more about Locklab:
👉 https://locklab.co

🎙️ About Inside Marketing with MarketSurge

Hosted by Reed Hansen, Chief Growth Officer at MarketSurge, this podcast breaks down what’s actually working in marketing today — minus the fluff.

If you’re a founder, marketer, or operator who wants real growth strategies (not recycled LinkedIn advice), you’re in the right place.

📈 At MarketSurge, we help you turn tools into systems — and systems into growth.

If you want automation that feels personal and performs like a team of 10, you’re in the right place.

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🔗 Useful Links

🌐 Website: https://marketsurge.io

📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

📸 Instagram: https://www.instagram.com/marketsurging/

🎙️ Podcast: https://marketsurge.transistor.fm/

🎧 Podcast Guest Placement (SurgeCast): https://marketsurge.io/surgecast

If you enjoyed this episode, subscribe, leave a review, and share it with a founder who still thinks shampoo is the solution.

Most entrepreneurs say they want freedom…

Then they build a job.

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Chris Kille — founder, operator, and successful multi-seven-figure exit — to unpack what actually separates founders who scale from those who stay stuck.

Chris didn’t just “hire a VA.”

He rebuilt his entire business around systems.

After spending years buried in admin, stuck doing $10/hour tasks, and slowly starting to resent the business he built, Chris discovered something powerful:

👉 Hiring help isn’t the solution.
👉 Systems are.

By installing operational structure, delegating intentionally, and leveraging global talent the right way, he built one of the leanest businesses his acquirer had ever seen — and walked away with a life-changing exit.

Now, he helps founders stop being the bottleneck and start operating like real CEOs.

This episode is packed with tactical insights on delegation, global talent, micro-niching, and building a company that doesn’t depend on you to survive.

💡 What You’ll Learn:

Why hiring a VA without systems will fail (almost every time)

The 7-day time study that exposes where founders waste hours

The difference between an Operator and a CEO

Why “80% done by someone else” beats 100% done by you

How Chris built the leanest business his buyer had ever acquired

Why micro-niching changed everything in his exit strategy

Realistic expectations about global talent (and what most founders get wrong)

The books that reshaped how he builds and delegates

📚 Books Mentioned:

Who Not How

Buy Back Your Time – Dan Martell

Surrounded by Idiots

🔗 Connect with Chris Kille:

Instagram: https://www.instagram.com/iamchriskille/

Facebook: https://www.facebook.com/chris.kille.9/

LinkedIn: https://www.linkedin.com/in/chriskille

📩 DM him the word “REED” on Instagram for his free Ultimate Guide to Virtual Assistants.

🚀 About Your Host – Reed Hansen

Reed Hansen is Chief Growth Officer at MarketSurge and a seasoned digital marketing executive who has helped scale startups to Fortune 500 companies through innovative, data-driven strategies .

At MarketSurge, we help businesses turn scattered tools into scalable growth systems:

👉 A Customer Relationship Management platform built for service and product businesses focused on growth.
👉 Never miss a customer message.
👉 Manage all communications and contacts in one place.

Because your next breakthrough shouldn’t be a guess.

🧠 Want to grow smarter, faster, and louder?

🌐 Website: https://marketsurge.io

🎙️ Podcast: https://marketsurge.transistor.fm/

📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

📸 Instagram: https://www.instagram.com/marketsurging/

🚀 What does flying Apache helicopters have to do with building the digital backbone of the U.S. cannabis industry?

More than you think.

In this episode, Reed Hansen sits down with Socrates Rosenfeld, CEO & Co-Founder of Jane Technologies (iHeartJane) — the platform quietly powering the majority of legal cannabis transactions in the United States.

From Army combat veteran to MIT MBA to cannabis tech pioneer, Socrates shares how discipline, mission clarity, and human-centered leadership helped Jane scale across 39+ states with 13 software patents and millions of SKUs.

This isn’t just a cannabis conversation.

It’s about:

• Building infrastructure in highly regulated industries
• Creating moats with clean data
• AI-powered personalization at scale
• And why complexity is often the opportunity

💡 What You’ll Learn:

• The leadership frameworks Socrates brought from the military into startups
• Why cannabis may be the most complex retail environment in the world
• How Jane built a master catalog of millions of SKUs (and why that matters for AI)
• The “Spotify Effect” of commerce personalization
• Why infrastructure > middleman in regulated industries
• What the future of digital + brick-and-mortar retail looks like

🧠 Big Takeaways for Founders & Marketers

✅ If it’s hard, lean into it — that’s where your moat lives
✅ AI is only as powerful as your dataset
✅ Shared “why” beats top-down execution
✅ Clean attribution > spray-and-pray marketing
✅ Regulated industries are innovation incubators

🔗 Connect with Socrates Rosenfeld & Jane Technologies

🌐 Website: https://www.iheartjane.com
📩 Email: info@iheartjane.com
🔎 LinkedIn: Search “Socrates Rosenfeld”
📱 Social: @iheartjane on LinkedIn, Facebook & Instagram

📈 Want to Grow Smarter, Faster, and Louder?

At MarketSurge, we help businesses build scalable marketing systems that actually convert — using automation, AI, and CRM tools that work together.

🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
📅 Book a Strategy Call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

🎧 Subscribe to Inside Marketing with MarketSurge for unfiltered conversations with the entrepreneurs, technologists, and operators shaping the future of business.