If you’ve ever felt like content marketing is just posting random things and hoping for engagement… this episode is your wake-up call.

This week, Ashley DiBiase, founder & CEO of Dash of Social, joins us to break down how she built a full-service marketing agency from her college dorm room — and why content ecosystems, not content chaos, are the key to sustainable growth.

From TEDx speaker to 40 Under 40 honoree to integrated marketing partner for nonprofits, startups, and scaling brands — Ashley proves that marketing doesn’t have to be overwhelming to be effective.

💡 What You’ll Learn:
• The “Content Marketing Trifecta” — Social, Email, and Blogging done right
• Why personal brand = business growth (and how to build one with purpose)
• How to work with AI without sounding robotic
• The best process for defining your voice and scaling content without burning out
• Why most businesses don’t need more content — they need better connections

👉 Key Highlights:
✅ Marketing Ecosystem Strategy – Aligning channels to drive consistent leads
✅ Real-Talk on AI – When to use it, when to ditch it, and how to keep content human
✅ Creative Process Behind the Scenes – Where inspiration actually comes from
✅ Who Should DIY vs. Who Should Outsource – Practical advice for business owners

📇 Guest Info – Ashley DiBiase
🌐 Website: https://dashofsocial.com

📧 Email: ashley@dashofsocial.com

🔗 LinkedIn: https://www.linkedin.com/in/ashleyjeanmason

📱 Social: @DashofSocial on all major platforms

🎙️ Hosted by Reed Hansen
Chief Growth Officer, MarketSurge
📅 Book a strategy session: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

🌐 Website: https://marketsurge.io

🎧 Podcast: https://marketsurge.transistor.fm

📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

In this episode, we're going analog in a digital world with Travis Lee, co-founder and president of 3DMailResults.com, and one of the sharpest minds in direct response marketing.

Since 2008, Travis has helped businesses—from solo entrepreneurs to global brands—generate jaw-dropping returns of 200% to over 3500% through creative, tactile direct mail campaigns that actually get opened.

We break down:
✅ Why physical mail still wins trust (and attention)
✅ The psychology of tactile marketing and “shelf life” advantage
✅ How 3D Mail (think pill bottles, boomerangs, and pocket constitutions) cuts through digital noise
✅ Real-world case studies for digital service providers, coaches, and contractors
✅ How to build automated mail funnels just like email autoresponders
✅ The Simple 3-Step Framework: List, Offer, Media — and how to nail each one

📈 Whether you’re a digital marketer looking to stand out, a service provider looking for real ROI, or just someone who wants to stop being ignored — this episode will change the way you think about mail.

🧠 What You’ll Learn
• The true shelf life of direct mail vs email (you’ll be shocked)
• Why Gen Z is craving analog experiences — and how to leverage that
• How to reactivate cold leads or webinar no-shows with tactile follow-up
• The marketing formula that should start with your mailing list
• Why more marketers should be thinking like Dan Kennedy in 2025

💡 Key Highlights
✅ 3D Mail Defined – What it is and why it works
✅ Retention by Touch – Why physical items beat digital distractions
✅ Systems, Not One-Offs – How to build repeatable, scalable campaigns
✅ Marketing Funnels + Direct Mail – How to plug leaks in your digital pipeline with print

📍 Guest Info – Travis Lee
🌐 Website: https://3dmailresults.com

📘 Get his book: https://travisalee.com

🔗 LinkedIn: https://www.linkedin.com/in/travisalee/

🎙️ Host
Reed Hansen – Chief Growth Officer, MarketSurge
📅 Book a strategy session: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

🌐 Website: https://marketsurge.io

🎧 Podcast: Inside Marketing with MarketSurge

In this episode, we sit down with Gil Golan, founder of Zenith Marketing Group, to dive deep into what it really takes to grow your business online — without fluff, false promises, or funnel fatigue.
From avoiding rookie mistakes in digital strategy to balancing AI with human creativity, Gil drops gold for business owners, marketers, and founders who want measurable marketing results.
💡 What You’ll Learn:
• Why most brands mess up digital marketing from the start (and how to fix it)
• Which social channels actually make sense in 2025
• The right way to use AI for speed and quality in content
• How to set realistic expectations in SEO, PPC, and brand building
👉 Key Highlights:
✅ Strategy First – Why jumping into SEO or PPC without a clear goal is a money pit
✅ Platform Smarts – The platforms to use for different industries (yes, TikTok and Meta both have their place)
✅ AI as Assistant, Not Authority – Where Gil sees ChatGPT working with humans, not replacing them
✅ Personal Brand vs Business Brand – How Gil balances building trust with his name and his agency
🎯 Connect with Gil Golan
📧 Email: gil@zenithmarketinggroup.com
🌐 Website: zenithmarketinggroup.com
🔗 LinkedIn: Gil Golan on LinkedIn
📸 Instagram: @ggolan23 & @zenithmarketinggroup
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
Subscribe for weekly marketing insights, tech trends, and bold business conversations — all without the BS. Let’s scale something legendary. 💥
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