In this episode, host Al Keck sits down with David Pascu from Littledata, to chat about Shopify with GA4 and how Littledata can simplify the tracking process. Littledata’s app tracks marketing channels, customer behavior, product sales performance, repeat purchases and customer lifetime value.

Key Topics Discussed:

• Shopify removed the direct Universal Analytics integration and why merchants must adopt new methods to send ecommerce data into GA4.
• GA4 is a rebuilt analytics platform designed for a cookie-less future and includes many features that were previously in Google 360.
• Universal Analytics stops processing new hits in July 2023 — start collecting GA4 data now to preserve year-on-year and historical comparisons.
• Implementing complete GA4 ecommerce tracking via Google Tag Manager can be complex and requires ongoing maintenance.
• LittleData provides an automated Shopify app combining client-side and server-side tracking to ensure full checkout and conversion capture with 100% throughput.

Useful Links:

• Connect with David Pascue on LinkedIn
• Learn more about Littledata
• Find out more about Infinity Nation
• Follow Infinity Nation on LinkedIn: Infinity Nation LinkedIn
• Follow Infinity Nation on Instagram: Infinity Nation Instagram

This episode was recorded in November 2022

If you found this episode useful, please subscribe to the Infinity Nation and Beyond podcast and connect with us on LinkedIn and Instagram for more interviews, tips, and insights into e-commerce and digital growth.

Interested in working with Infinity Nation to create a successful digital experience for your company or product?

Get in touch to set up a meeting with our team.

chat@infinitynation.com

In this episode, host Al Keck sits down with Andre Brown, Founder & CEO of Advanced Commerce, to deep-dive into the critical art of on-site merchandising in e-commerce. They discuss why artificial intelligence (AI) and machine learning (ML) alone are insufficient to optimise customer experiences and boost sales, and how advanced merchandising strategies can transform online retail.

Key Highlights:

• Merchandising as a ‘Lost Art’: Andre emphasises that product curation and sequencing on e-commerce sites are often overlooked compared to customer acquisition, despite their crucial impact on conversion and average order value.
  
  
• Challenges with AI-Only Solutions: AI's limitations include reliance on past behavioural data which does not always predict future buying patterns, inability to adapt quickly to changing tastes or gifting scenarios, and difficulties handling shared devices or multiple buyers within one profile.
  
  
• Paradox of Choice for Online Shoppers: With vast product catalogs but limited visitor attention spans — normally only engaging with the first two to three pages — retailers must carefully curate what each visitor sees first, akin to physical store shelf placement but more complex.
  
  
• Becoming a Trendsetter vs. an Order Taker: Andre challenges retailers to consider whether they want to just follow trends based on past data or lead with innovative merchandising that anticipates customer needs.
  
  
• Tailored Product Sequencing: Advanced Commerce's platform uses AI to assist but combines it with customisable strategies allowing non-technical retailers to display personalised product assortments based on customer personas, thereby increasing average order value by 10-12% and monthly order volume by about 5%.
  
  
• Integration with CRM and Email Tools: The platform can connect with email marketing and CRM systems to align on-site merchandising with targeted campaigns, improving relevance and engagement.
  
  
• Quick Deployment: For Shopify users, Advanced Commerce can launch same day, with typical implementations spanning four to six weeks, allowing retailers to quickly see measurable results and iterate effectively.

This episode was recorded in June 2022

Useful Links:

• Learn more about Advanced Commerce: https://advancedcommerce.io
• Connect on LinkedIn: Andre Brown
• Contact email: andre@advancedcommerce.io
• Find out more about Infinity Nation
• Follow Infinity Nation on LinkedIn: Infinity Nation LinkedIn
• Follow Infinity Nation on Instagram: Infinity Nation Instagram

If you found this episode useful, please subscribe to the Infinity Nation and Beyond podcast and connect with us on LinkedIn and Instagram for more interviews, tips, and insights into e-commerce and digital growth.

Interested in working with Infinity Nation to create a successful digital experience for your company or product?

Get in touch to set up a meeting with our team.

chat@infinitynation.com

In this episode, host Al Keck sits down with Rebecca Griffiths the Founder & CEO of Primis, a customer experience expert with extensive background at Amazon and e-commerce startups, to discuss why the post-purchase phase is critical for business growth, profitability, and customer loyalty. They explore how brands often neglect their customers after the purchase, missing out on a vital revenue stream and the opportunity to build lasting relationships.

Key Topics Discussed:

• The Gap in Post-Purchase Customer Care:
  Businesses focus heavily on customer acquisition but often neglect nurturing customers after the buy button is clicked. This leads to lost opportunities for repeat purchases and higher lifetime value.
• Cost Efficiency & Customer Retention:
  Retaining a customer is more cost-effective than acquiring a new one, especially as digital ad costs continue to rise. Brands should invest in increasing customer lifetime value as a strategic priority.
• Customer Expectations Today:
  Modern customers expect seamless and branded post-purchase experiences — from order confirmations to delivery tracking — not just handoffs to third-party couriers who treat them as mere consignees.
• Insights from Amazon & E-commerce:
  Rebecca shares how Amazon’s customer-centric approach influenced her vision to help other retailers close the post-purchase experience gap by integrating branded, informative communications that reduce customer queries and increase engagement.
• Impact on Customer Service & Business KPIs:
  Implementing enhanced post-purchase communication can reduce customer service calls by up to 50%, improving bottom line and increasing Net Promoter Scores.
• Storytelling & Aspirational Content:
  Embedding relevant, aspirational content in post-purchase emails or tracking pages encourages re-engagement and upselling, making the customer journey continuous.
• Challenges with Delivery Partners:
  Choosing a cheaper courier often results in increased customer complaints and lower customer lifetime value. Investing in premium delivery experiences aligns with customer expectations and brand reputation.
• The Luxury Brand Paradox:
  Luxury brands offer white-glove offline experiences but often fail to match this service online, leading to customer frustration during the delivery phase.
• Technical Implementation:
  Premise.cx offers easy integration with popular e-commerce platforms such as Shopify, Magento, and Salesforce. The solution provides branded tracking emails and pages that engage customers post-purchase with minimal development effort.

Useful Links:

• Connect with Rebecca Griffiths on LinkedIn
• Learn more about Premise
• Find out more about Infinity Nation
• Follow Infinity Nation on LinkedIn: Infinity Nation LinkedIn
• Follow Infinity Nation on Instagram: Infinity Nation Instagram

If you found this episode useful, please subscribe to the Infinity Nation and Beyond podcast and connect with us on LinkedIn and Instagram for more interviews, tips, and insights into e-commerce and digital growth.

Interested in working with Infinity Nation to create a successful digital experience for your company or product?

Get in touch to set up a meeting with our team.

chat@infinitynation.com