In this episode, host Al Keck sits down with David Pascu from Littledata, to chat about Shopify with GA4 and how Littledata can simplify the tracking process. Littledata’s app tracks marketing channels, customer behavior, product sales performance, repeat purchases and customer lifetime value.

Key Topics Discussed:

• Shopify removed the direct Universal Analytics integration and why merchants must adopt new methods to send ecommerce data into GA4.
• GA4 is a rebuilt analytics platform designed for a cookie-less future and includes many features that were previously in Google 360.
• Universal Analytics stops processing new hits in July 2023 — start collecting GA4 data now to preserve year-on-year and historical comparisons.
• Implementing complete GA4 ecommerce tracking via Google Tag Manager can be complex and requires ongoing maintenance.
• LittleData provides an automated Shopify app combining client-side and server-side tracking to ensure full checkout and conversion capture with 100% throughput.

Useful Links:

• Connect with David Pascue on LinkedIn
• Learn more about Littledata
• Find out more about Infinity Nation
• Follow Infinity Nation on LinkedIn: Infinity Nation LinkedIn
• Follow Infinity Nation on Instagram: Infinity Nation Instagram

This episode was recorded in November 2022

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