Kevin Bowers, Vice President of Research at AMT, the association behind IMTS, joins Danny Gonzales to explain how manufacturing buying decisions actually get made in 2026. Kevin owns the numbers this industry plans around, from the monthly orders report to the forecast everyone argues about. He covers why buyers now start with AI without ever fully trusting it, how the buying committee grew to include the operators, foremen, and programmers who run the machines, what the forecast missed when it called for flat growth and orders came in up almost 32 percent, and why the real cost of tariffs is the uncertainty rather than the rate. His case for showing up in person is simple: you would not buy an $80,000 car without a conversation, and capital equipment starts at a quarter million.

Joseph Lewin, Head of Podcast Strategy at Scrappy ABM, joins Danny Gonzales to argue that digital presence is no longer a marketing task, it is a leadership skill. Joseph explains why most content programs fail before they start, how choosing the wrong goal makes every decision after it wrong, and what happened when a podcast he launched on his own time and his own dime opened a deal worth hundreds of thousands of dollars. He covers the difference between a salesperson buyers treat as an order taker and one they treat as a strategic advisor, why getting leadership active on LinkedIn is the lowest-hanging fruit in industrial recruiting, and the 30-day plan for manufacturers ready to start.

Sanjay Brahmawar, CEO of QAD | Redzone, joins Danny Gonzales to make the case that manufacturing modernization isn't a technology problem. It's a leadership problem. With 500,000+ unfilled manufacturing jobs and most workers over 55, Sanjay argues that AI's real job isn't headcount reduction: it's making frontline workers 3 to 4x more productive. He breaks down why 95% of AI projects fail to drive real outcomes, what separates manufacturers who win with technology from those who stall, and why the genie is out of the bottle whether you're ready or not.