You Already Have a Manufacturing Culture | Jim Mayer | Industry Next Ep. 6
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You Already Have a Manufacturing Culture | Jim Mayer | Industry Next Ep. 6
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Jim Mayer, founder of The MFG Connector and host of the Manufacturing Culture podcast, joins Danny Gonzales to explain why culture is not something a manufacturer builds, it is something every shop already has whether leadership shaped it or not. Twenty-six years in, and one consulting practice he walked away from, Jim argues that manufacturers do not have a marketing problem, they have an identity problem, and no amount of spend fixes a story a company has not decided on. He covers the Shop Floor Shark Tank exercise that gives cross-departmental teams 30 days to see their winning idea implemented, why the shops holding onto people are rarely the ones paying the most, and what employees actually asked for when he surveyed them. He also shares the story behind Tradecraft, the shop restoration series built to change how the public sees manufacturing careers, and the daily habit he prescribes to any leader who thinks culture work requires a consultant.