If you have spent months or years writing your book, why would you settle for anything less than a professional package? In this episode of In the Writer’s Chair, Lana McAra sits down with Michele DeFilippo, owner of 1106 Design and a publishing industry veteran since 1972. Together, they explore the "earthquake" of Amazon and how the ease of self-publishing has led to an avalanche of poor-quality books that risk damaging an author's reputation.

In this episode, you’ll learn:

• The History of Bookmaking: Michele shares fascinating insights into how books were manually crafted as "works of art" before the digital age.
• The Impact of Amazon: Discover how the open door of self-publishing changed the industry, creating new opportunities while also leading to an "avalanche" of poor-quality books in the marketplace.
• Investing in Your Reputation: Why viewing your book as a professional business product—rather than just a low-cost project—is essential for long-term success and protecting your reputation.
• The Importance of Quality: Insights into why high-quality editing, design, and "packaging" are critical to standing out alongside major publishers.
• Maximizing Revenue: Strategies for authors to maximize income from every sale while delivering a top-quality product to their readers.

Whether you are a seasoned author or just starting your writing journey, this conversation is packed with advice on how to navigate the modern publishing landscape with integrity and professional excellence.

About Our Guest: Michele DeFilippo is the owner of 1106 Design, a full-service editorial and design firm that provides authors with top-tier advice and hands-on support to publish high-quality books.

Learn more about Michele DeFilippo: Visit: www.1106design.com

Subscribe to In the Writer's Chair for more conversations on the craft and business of writing!

What does it really take to become a published author?

In this special roundtable edition of In The Writer’s Chair, host Lana McAra sits down with three Vendela Publishing authors for a candid conversation about writing, perseverance, publishing, rejection, inspiration, and the importance of finding the right creative community.

Lana is the author and ghostwriter of more than 50 published titles, with over one million copies sold. Joining her are writers from the Jacksonville, Florida area whose paths to publication could not be more different.

🎙️ MEET THE AUTHORS

Chris Koehler
A former university professor specializing in fisheries and aquatic biology, Chris is the author of the suspense thriller Cracked Island, a story rooted in Haitian history and culture.

Harry Martinez
A former Marine scout sniper and retired Army National Guard Sergeant Major, Harry is the author of One Is A Warrior, exploring leadership, service, sacrifice, and the realities faced by citizen soldiers.

Alexandra Harris
Alexandra grew up absorbing life lessons from celebrity magazines in her mother’s hair salon. Her writing focuses on practical tools for discovering your mission, embracing purpose, and finding your own joie de vivre.

🔑 IN THIS EPISODE

• How experiences in Haiti, military deployments, and even lessons from Mother Teresa inspired these authors to write
• Why perseverance may be the most important skill an author can develop
• Lana McAra’s story of enduring 19 rejections over 14 years before finally being published
• Chris Koehler’s funny, and painfully familiar, encounter with the world of literary agents
• Alexandra Harris on the difference between stressful work and fulfilling “chop wood, carry water” effort
• Why writers need mentors, colleagues, editors, and supportive communities
• What led these authors to work with Vendela Publishing
• Encouragement for aspiring authors who are still struggling to get those first words on the page

Whether you’re working on your first manuscript, searching for a publisher, or already navigating the writing life, this conversation is a reminder that becoming an author is rarely a straight line.

🔗 CONNECT

Vendela Publishing:
https://vendelapublishing.com

Chris Koehler:
https://chriscolter.com

Alexandra Harris:
https://alexandraharris.com

👍 If you enjoyed the conversation, please like the video, subscribe to the channel, and share it with a writer who could use a little encouragement.

#Writing #Authors #Publishing #WritingTips #IndieAuthors #BookPublishing #AuthorInterview #WritingCommunity #VendelaPublishing #WritersLife

Are you tired of your brilliant book gathering digital dust? Host Lana McAra opens this episode with a hard truth: if your readers can't find you, you can't help them. Before diving into the interview, Lana invites listeners to the "Visibility Experiment," a tactical training designed to move your work off the Amazon shelf and into the hands of those who need it.

In today's episode, Lana is delighted to welcome author Vickey Wollan to the podcast. Vickey brings her energy, curiosity, and love for the outdoors into her sweet adventure romance and Christmas-themed writing. Together, they discuss the writing craft, travel inspirations, and the realities of the modern writing life.

What You'll Hear in This Episode:

• The Power of Tropes: Vickey explains how she strategically uses tropes—like forbidden love, sweet love triangles, and second-chance romance for mature characters—to set reader expectations.
• World-Building & Inspiration: Discover how Vickey's travels to America's national parks fuel her imagination and help her craft both real and fictional settings.
• Writing to Market vs. Passion Projects: Vickey shares her current crossroads of deciding whether to cross over her highly marketable Christmas series with her passion project, the Laney Shay adventure romance series.
• Redefining "Writer's Block": Learn why Vickey doesn't believe in writer's block and how she pushes through plot tweaks until a story finally settles into place.
• The 50/50 Rule: A candid discussion on the reality of being a published author, where half of your time goes to marketing and the other half to writing.

Featured Books by Vickey Wollan:

• A Snowflake Christmas Series (featuring The Nutcracker and The Elf).
• A Cheery Christmas (A seven-story collection spanning contemporary, young adult, and paranormal genres).
• Her Mentor's Revenge (The first book in the Laney Shay's Treasure Quest series, featuring a female archaeologist heroine akin to a female Indiana Jones).

Special Listener Giveaway!

Vickey is graciously offering a free e-book box set of the entire Snowflake series! To become eligible, simply comment on Vickey's social media posts promoting this podcast episode.

Connect with Vickey Wollan:

• Website: vickiewollandauthor.com
• Find her books on Amazon and Kindle Unlimited.

This episode is brought to you by Vendela Publishing, a traditional publisher where authors keep 100% of their royalties and rights, offering dedicated support for publicity and booking live speaking events.

In this compelling episode of In the Writer’s Chair, host Lana McAra sits down with retired Army officer turned author Darrell Berry. Darrell shares his journey from a 22-year military career to writing his gripping mystery novel, Early This Morning, which explores the complexities of the "Don't Ask, Don't Tell" era.

Darrell discusses how he transitioned from an avid reader to a published novelist, his process for weaving real-world military intelligence experience into fiction, and his current adventures adapting his work for the screen and researching a new mystery while driving for Lyft.

What You’ll Learn in This Episode:

• The Transition from Soldier to Storyteller: How Darrell turned decades of service into a compelling narrative.
• The "Seed" of a Story: How the discrepancies and injustices of military policy during the "Don't Ask, Don't Tell" era inspired a high-stakes mystery.
• Inside Early This Morning: A look at the plot involving secret missions, biological agents, and a group of soldiers deemed "expendable" by the Pentagon.
• Writing Craft & Process: Darrell’s advice on why you should "just sit down and do it," even if you only have a rudimentary outline.
• New Horizons: The challenges of adapting a novel into a screenplay and why Darrell is considering the world of audiobooks.
• Character Research from the Driver’s Seat: How Darrell uses his time as a Lyft driver to develop a fascinating "character base" for his next project.

About Our Guest:

Darrell Berry is a retired Army officer with over 22 years of service in both the enlisted and officer ranks. Drawing on his background in medical intelligence, Darrell writes mysteries that are both technically accurate and emotionally resonant. His debut novel, Early This Morning, is available now.

Connect with Darrell:

• Website: dberrybooks.com

What happens when you mix real-world environmental science, historic landmarks, and chilling native folklore? You get the spine-tingling world of author Benjamin A Coward!

In this episode of In the Writer's Chair, host Lana McAra sits down with Ben to discuss his journey from environmental scientist to fiction author. They dive deep into his latest supernatural horror thriller, Wendigo Knights, exploring the real-life history and North American cryptid lore that inspired it. From the eerie cave systems of Hannibal, Missouri to the challenges of writing authentic modern teenagers, Ben shares how he weaves snippets of nonfiction into captivating fiction.

Plus, Lana and Ben exchange creative strategies for selling books in unexpected places (like gun shows and nature festivals!) and how to craft the perfect 30-second elevator pitch to hook readers instantly.

In This Episode, You’ll Learn:

• The Lore Behind the Monster: How Algonquin and Ojibwe tribal beliefs inspired the supernatural elements of Wendigo Knights.
• Setting the Scene: Why a real-life cave system in Mark Twain’s hometown of Hannibal, Missouri provided the perfect, creepy backdrop.
• Writing 3D Worlds: How Ben uses his environmental science background to organically seed environmental and cultural themes into his books without overtaking the plot.
• Thinking Outside the Box: Creative marketing tips for authors, including how to connect with readers at craft shows, nature events, and local festivals.
• Bouncing Between Genres: How Ben manages writing two completely different series—the fantasy world of The Dragon's Tooth and his monster-hunting supernatural thriller series—to keep his passion for writing alive.

About the Guest:

Benjamin A Coward lives in Florida with his family, where he works in environmental science. He is the author of the young adult fantasy novel The Dragon's Tooth and the supernatural thriller Wendigo Knights. You can connect with Ben on Facebook or Instagram, and find his books available on Amazon and Barnes & Noble.

Connect with the Show:

• Host: Lana McAra
• Podcast: In the Writer’s Chair
• Sponsor: Vella Publishing

Pull up a chair, and let's talk about the writing life!

In this gripping episode of In the Writer's Chair, host Lana McAra welcomes Rand R. Timmerman, a retired attorney and Marine combat veteran who began his prolific second act as an author at age 70. Rand shares the fascinating inspiration behind his latest book, The Syracuse Hit Man Versus a Shoe Repairman, a story of violence, redemption, and spiritual transformation based on a real-life genius "hit man" he met in recovery.

Rand dives into his "movie-like" writing process and how decades of experience as a litigator prepared him to craft compelling courtroom dramas. He also recounts a harrowing real-life encounter with a client that nearly cost him his life—a story that serves as the basis for his next high-stakes novel.

What You’ll Learn in This Episode:

• The Attorney-to-Author Pipeline: How writing legal briefs and affidavits for decades translates into powerful fiction.
• Real-Life Inspiration: The incredible true story of "Ronnie," a Mensa-level genius and former hit man whose life transformation inspired Rand's latest book.
• The Atmosphere of Syracuse: Exploring the unique, historical ethnic enclaves of Syracuse, New York, and how they shape the setting of Rand's work.
• Writing as a "Movie": Rand’s unique process of visualizing his stories in vivid color and letting the plot unfold organically as he writes.
• Themes of Redemption: Why spiritual recovery and transformation are central motifs in both of Rand's books.
• Combat Instincts in the Courtroom: A chilling account of how Rand’s Marine Corps training saved his life during a confrontation with a dangerous former client.

About Our Guest:

Rand R. Timmerman is a retired attorney and a Marine combat veteran of the Vietnam War. Based in Syracuse, New York, he turned to writing later in life, publishing his first memoir about hiking the Appalachian Trail and transitioning into crime fiction. Rand is a dedicated advocate for recovery and uses his writing to promote messages of hope and redemption.

Connect with Rand:

• Website: randtimmerman.com

Featured in this Episode:

• The Syracuse Hit Man Versus a Shoe Repairman: Rand’s newest novel.
• A Spiritual Passage: Rand’s memoir about his journey on the Appalachian Trail.
• Vella Publishing: Today’s sponsor, a traditional publisher with an untraditional model that empowers authors to keep their rights and royalties.

Looking for more? Subscribe to In the Writer's Chair for more candid conversations about the writing life. Visit VellaPublishing.com to learn how you can grow your presence as a career author.

What happens when you combine the high-stakes adventure of Dungeons & Dragons with the emotional power of Broadway? You get The Reality Shaper, a groundbreaking musical podcast. In this episode of In the Writer’s Chair, host Lana McAra sits down with New York City-based musical theater writer and performer Sair Kaufman to discuss the "different beast" of writing for the ear rather than the stage.

Sair reveals the six-year journey of transforming a novel into an 11-episode audio drama, featuring over 40 original songs. Whether you're a TTRPG fan, a theater nerd, or a writer looking to pivot between mediums, Sair’s insights on collaboration, "perfect rhymes," and creative marketing are pure gold.

In this episode, you’ll learn:

• The Musical Pivot: How Sair transitioned from theater performance to writing music, lyrics, and "books" for musicals.
• Podcast vs. Stage: The unique challenges of creating an episodic arc where the protagonist must change every 30–50 minutes.
• The "Musical Truth" Rule: Why characters in musicals are trusted implicitly and why it’s harder to write a "lying" character in song than in a play.
• Comprehension & Rhyme: Why theater writers stick to "perfect rhymes" to ensure the audience understands the story on the first listen.
• Roll for Promo: Sair’s viral TikTok marketing strategy using D&D dice to decide daily tasks—including a high-stakes roll for a tattoo!

About Our Guest:

Sair Kaufman is an award-winning musical theater writer and the creator of The Reality Shaper. Based in New York City, Sair is an alum of the prestigious BMI Musical Theater Writers Workshop and the founder of Theater Writers Digest.

Connect with Sair Kaufman:

• Website: therealityshaper.com — Get tickets for live NYC/Manhattan concert events on June 8th and August 24th!
• Theater Writers Digest: theaterwritersdigest.com — A monthly resource for grants, residencies, and mentorship opportunities.
• Social Media: Follow @SairKaufman on Instagram and TikTok.

About the Show: In the Writer's Chair features candid conversations about the writing life, hosted by novelist Lana McAra and brought to you by Vandella Publishing.

✨ Don't forget to LIKE, COMMENT, and SUBSCRIBE for more deep dives into the writing craft! ✨

#InTheWritersChair #MusicalTheater #DND #Podcast #AudioDrama #WritingCommunity #IndieAuthor #Playwriting

How to Sell Your Book Before You Even Write a Single Word – With Rodney Washington

Are you locking yourself away for months to finish your book, only to realize no one knows it exists? In this episode of In the Writer’s Chair, host Lana McAra welcomes Rodney Washington, founder of Published and Thriving, to explain why waiting until your book is on Amazon to start marketing is a "Simba moment" that often leads to zero sales.

Rodney breaks down the essential shift from being "just an author" to becoming an authorpreneur—an identity that focuses on building relationships, community, and revenue streams long before the physical book is finished.

In this episode, you’ll learn:

• The "Simba" Fallacy: Why simply being on Amazon isn't enough to drive sales.
• Building on Rented Land: The danger of relying solely on social media and how to move your audience to an email list you own.
• The Interest Post Strategy: How to test your book idea and find "early adopters" with a simple social media post.
• Monetizing the Journey: How one client made over $5,000 and established recurring income for a book that is still in development.
• The $15 to $15k Story: Why the book is often just the "tangible" piece of a much larger, more profitable "product suite".
• Identity vs. Mindset: Why you need an "identity shift" to see yourself as a business owner who happens to write books.

About Our Guest:

Rodney Washington is the creator of the Authorpreneur Decision workshop series and the Published and Thriving incubator. With over 30 years of experience, he helps entrepreneurial-minded creators transform their expertise into thriving brands and profitable books.

Connect with Rodney Washington:

• Download the Blueprint: Access a preview chapter of his upcoming book, The Authorpreneur Decision, featuring in-depth case studies.
• Join the Community: Connect with the Published Creator School Community for weekly monetization mapping sessions.
• Visit his Website: http://authordecision.com/

Sponsor: This episode is brought to you by Vandela Publishing, a traditional publisher with an untraditional model that lets you keep your rights and royalties while providing a full year of marketing support. Visit vendelapublishing.com.