If you have spent months or years writing your book, why would you settle for anything less than a professional package? In this episode of In the Writer’s Chair, Lana McAra sits down with Michele DeFilippo, owner of 1106 Design and a publishing industry veteran since 1972. Together, they explore the "earthquake" of Amazon and how the ease of self-publishing has led to an avalanche of poor-quality books that risk damaging an author's reputation.

In this episode, you’ll learn:

• The History of Bookmaking: Michele shares fascinating insights into how books were manually crafted as "works of art" before the digital age.
• The Impact of Amazon: Discover how the open door of self-publishing changed the industry, creating new opportunities while also leading to an "avalanche" of poor-quality books in the marketplace.
• Investing in Your Reputation: Why viewing your book as a professional business product—rather than just a low-cost project—is essential for long-term success and protecting your reputation.
• The Importance of Quality: Insights into why high-quality editing, design, and "packaging" are critical to standing out alongside major publishers.
• Maximizing Revenue: Strategies for authors to maximize income from every sale while delivering a top-quality product to their readers.

Whether you are a seasoned author or just starting your writing journey, this conversation is packed with advice on how to navigate the modern publishing landscape with integrity and professional excellence.

About Our Guest: Michele DeFilippo is the owner of 1106 Design, a full-service editorial and design firm that provides authors with top-tier advice and hands-on support to publish high-quality books.

Learn more about Michele DeFilippo: Visit: www.1106design.com

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