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I'm Blown

I'm Blown

著者: Atul S Nath + Siddarth Menon
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I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.Atul S Nath + Siddarth Menon マーケティング マーケティング・セールス 経済学
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  • E16: Mini: Unwritten caste system of Indian Roads
    2026/06/01

    In this one, Sid & Atul explore the roads for I'm Blown stuff.... Navigating the roads in India often feels like a game of privilege. Cows rule the asphalt, while cars, trucks, and bikes follow an unspoken caste system.

    Ever noticed how the bigger the vehicle, the more right of way it gets? Trucks and buses don’t care, while us car owners stress over every scratch.

    And what about those pedestrians? They seem to have their own set of rules, too!

    It's all about perception, right? The bigger the car, the more control we feel. Let’s chat about the wild world of road etiquette!

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    6 分
  • E15: Mini: "I'm Blown" on the roads
    2026/05/25

    How Traffic Behaviors Reflect Cultural Differences. Atul & Sid chat about why people do what they do on the roads, including some crazy I'm Blown moments!

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    5 分
  • E14: Why FREE Hits Different in India
    2026/05/19

    Atul & Siddarth talk about how the Indian mindset drives the pursuit of value in every purchase, from negotiating prices to seeking freebies.

    In a culture deeply rooted in maximizing value, every purchase is an opportunity for negotiation and savvy decision-making. Whether it’s haggling at a local market or seeking the best deal online, Indians have a unique approach to spending. In this episode, we'll explore the mindset behind this phenomenon, why it matters, and how you can apply these insights to your understanding of buying habits.

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    24 分
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