E27: Is Astrology the new Therapy for the young in India?
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E27: Is Astrology the new Therapy for the young in India?
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As we dive into the world of astrology apps in India, it’s fascinating to uncover how this ancient practice has found a new audience among the younger generation. In our latest episode of I'm Blown, Sid & Atul share insights on this trend that defies expectations.
Nearly 60% of astrology app users are under 30, challenging the notion that astrology is solely a tool for the older generation. A Pew Research poll indicating that 37% of individuals aged 15 to 25 still believe in astrology, showing that skepticism may not be as widespread as initially thought.
The notion of privacy plays a crucial role. Young individuals often prefer consulting strangers online rather than family members, seeking a safe space to explore their feelings without judgment.