In the world of sports, technology has become a central figure, influencing decisions, enhancing performance, and reshaping the viewer's experience. While advancements such as VAR (Video Assistant Referee) and ball-tracking systems aim to reduce errors and enhance fairness, they also bring challenges that affect the essence of the games we love.

In this episode, Sid & Atul explore the duality of technology in sports—its benefits in accuracy and the potential drawbacks of diminishing the emotional connection that fans and players share with the game.

In product experience, the importance of sound extends beyond automobiles. Atul & Sid reflect on how consumers perceive products based on auditory feedback.

If a product operates silently, consumers may question whether it is functioning properly. This connection between sound and perception is a vital consideration for marketers and product designers.

The fact that over 50% of loans for consumer durables in India are used to purchase smartphones indicates a profound change in how consumers view these devices.

Sid & Atul talk about how historically, loans were primarily associated with large purchases like homes or cars. However, as smartphones have evolved into powerful tools for communication, education, and even employment, they have taken on a new role as a necessity rather than a luxury.

⁠India buys more gold than the US, UK and Japan combined!

Sid & Atul explore the deep cultural, emotional, and financial significance of gold in India.

We discuss why Indians buy so much gold, its role in tradition and savings, and how recent government policies impact consumer behaviour.

Atul & Sid are back with another mini episode - this time about honking on Indian Roads !

In the bustling streets of India, every ride can reveal surprising insights, especially when it comes to driving etiquette. Have you ever noticed how drivers communicate their intentions on the road?

In this mini episode, Sid & Atul explore some unconventional yet fascinating driving signals, particularly focusing on the use of leg signals in Ahmedabad, India. This unique practice not only reflects local innovation but also raises questions about safety and communication in driving.

Festivals in India are more than just celebrations; they're spiritual. People feel an innate urge to splurge, making big purchases as symbols of hope and new beginnings. This isn’t just about buying a new car or a refrigerator; it’s about expressing emotions and status.

During these times, people feel connected, and buying becomes a shared family affair. It's not just about need—it's about timing, tradition, and a sprinkle of faith.

As we peel back the layers, it’s clear: festivals ignite a unique blend of emotions and rational spending that’s deeply rooted in Indian culture.

What do you think drives this phenomenon?

In this one, Sid & Atul explore the roads for I'm Blown stuff.... Navigating the roads in India often feels like a game of privilege. Cows rule the asphalt, while cars, trucks, and bikes follow an unspoken caste system.

Ever noticed how the bigger the vehicle, the more right of way it gets? Trucks and buses don’t care, while us car owners stress over every scratch.

And what about those pedestrians? They seem to have their own set of rules, too!

It's all about perception, right? The bigger the car, the more control we feel. Let’s chat about the wild world of road etiquette!