🎤What happens when a company says no to remote work and you say yes to building your own business instead?

Rachel didn't set out to become a content creator. She stumbled into TikTok by accident, went viral with 800,000 views on a single video, and has never looked back.

On this episode of Real Estate Icons, Jim Remley sits down with agents who've built real, repeatable systems not just talked about growth. Rachel breaks down exactly how she turned a rigid return-to-office policy into the push she needed to leave her sales job, build a real estate business from scratch, and eventually scale to 75 units a year using nothing but her phone and a $20 ring light.

🎧 Hosted by: Jim Remley

🎤 Featuring:

Rachel Kilmer spent six years as a sports broadcaster before transitioning into real estate during COVID. She's now on pace for 75 units this year in Kansas City, with 20-40% of her closings coming directly from organic social media content she creates herself.

💡 What You’ll Learn in This Episode:

✔️ Turning a career setback into the push to build your own business

✔️ Creating authentic on-camera content with nothing but a phone and cheap accessories

✔️ Knowing which part of your marketing should never be outsourced even to AI

✔️ Repurposing short-form content into a multi-platform lead-generation system

✔️Designing client appreciation events that build referrals, not just attendance numbers

✔️ Growing sphere and repeat business past 50% without cold phone check-ins

✔️Setting bigger goals every year while protecting boundaries around motherhood

Connect with Rachel Kilmer:

Facebook: https://www.facebook.com/RachtheRealtorKC

Instagram: https://www.instagram.com/rachtherealtorkc

Youtube: https://www.youtube.com/channel/UCemKjbSPjaD9VskCZ_2Vt3A

LinkedIn: https://www.linkedin.com/in/rachelkilmer/

Website: https://rachtherealtorkc.com/rtr-coaching-collaborative/

Tiktok: https://www.tiktok.com/@rachtherealtorkc

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature.

#RealEstateIcons #RealEstateMarketing #RealEstateAgent #TikTokForRealtors #RealEstateLeadGeneration #ContentStrategy #SphereOfInfluence #RealEstateTips

🎤Three top producers, one set of questions: how they build referral businesses that outlast social media.

Icons 100 puts the same five questions to top-producing real estate agents, back to back, so you can hear how different people answer under the same pressure. This episode features three guests navigating the exact same career stage; many agents hit the point where hustle stops being enough.

Between them, they cover 20+ years of production, a shift from a college classroom to real estate, a coaching relationship that started in 2001, and client families spanning three generations. Real numbers, real timelines, no theory.

🎧 Hosted by: Bens

🎤 Featuring:

Peg Walsh- 26 years working in New Hampshire real estate, with a background as a college professor.

Tim Saeland- a top producer who shifted his business from personal production toward systems, mentoring, and delegation.

Rob Commodari - a 22-year veteran in the Portland market, host of American Dream TV, and a supporter of Children's Miracle Network through his closings.

💡 What You’ll Learn in This Episode:

✔️ Turning "just another agent" into the agent clients specifically ask for

✔️ Building a reputation that keeps working even if social media disappeared tomorrow

✔️ Why working by referral is different from just working by word of mouth

✔️Recognizing the moment your own hustle becomes the ceiling on growth

✔️Shifting from producing everything yourself to multiplying through systems

✔️ Turning one client relationship into three generations of referrals

✔️Building a 10-year plan around owning mind share, not just market share

Connect with Peg Walsh

Facebook: https://web.facebook.com/pegwalshrealtor/

Instagram: https://www.instagram.com/sellingmonadnock/

LinkedIn: https://www.linkedin.com/in/margretwalsh/

Website: peg.walsh@fourseasonssir.com

Connect with Tim Saeland

Facebook: https://www.facebook.com/pdxreguy

Instagram: https://www.instagram.com/pdxreguy/

LinkedIn: https://www.linkedin.com/in/tsaeland/

Youtube: https://www.youtube.com/@timsaelandportlandrealestate

Connect with Rob Commodari

Facebook: https://www.facebook.com/rcommodari/

Instagram: https://www.instagram.com/rcommodari/

LinkedIn: https://www.linkedin.com/in/robcommodari

Youtube: https://www.youtube.com/@timsaelandportlandrealestate

Website: https://talktorob.com/

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature.

#RealEstateSuccess #ProbateRealEstate #AnswerEngineOptimization #RealtorTips #ScalingYourBusiness #BusinessGrowth #ClientRelationships #Bens #Rob Commodari #Peg Walsh #Tim Saeland

Why trying to appeal to everyone on social media is exactly what's making your real estate business invisible.

Kyle Scott reveals why storytelling is biologically hardwired to build trust and how agents can use it to outcompete artificial intelligence. From his roots at NBC News to his current role at Luxury Presence, Kyle shares actionable strategies for creating a personal brand that captures qualified leads—even if you never want to show your face online. We also dive into how mining your existing database for life events can unlock hidden listing opportunities.

🎧 Hosted by: Tomas Fonseca

🎤 Featuring: Kyle Scott

Kyle Scott went from producing at NBC News to building a real estate education and media brand with Ryan Serhant. He currently leads partnerships and brand strategy at the proptech platform Luxury Presence, focusing on empowering agents to connect with audiences through authentic storytelling.

💡 What You’ll Learn in This Episode:

✔ Leveraging the biological science of storytelling to win trust and connect with clients

✔ Differentiating yourself from AI tools by doubling down on emotional intelligence

✔ Identifying your core audience's pain points to build a targeted personal brand

✔ Generating qualified leads on social media without ever showing your face

✔ Optimizing your online search presence to capture leads from offline networking

✔ Building a defensible business moat by fostering a sense of community and belonging

✔ Mining your existing database for critical life events to uncover hidden listings

Connect with Kyle Scott:

🌐 Website → https://kylescott.com/

💼 LinkedIn → https://www.linkedin.com/in/kylewilliamscott/

📸 Instagram → https://www.instagram.com/kylescottoriginal

📘 Facebook → https://www.facebook.com/luxurypresence/

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature.

#IconsOfRealEstate #RealEstateMarketing #StorytellingInSales #PersonalBranding #PropTech #RealEstateAI #LeadGeneration #LuxuryPresence #RealEstateAgents #RelationshipBuilding #TomasFonseca #KyleScott