Independent research sites are expected to move quickly, adopt new technology, train constantly, recruit successfully—and somehow absorb a lot of the work required to make all of that happen. Alexandria Hull, co-founder and CEO of One of a Kind Clinical Research Center, joins Steve to talk about where small sites have an advantage, what sponsors routinely underestimate in study budgets, and why a site's “yes” doesn't always mean a study is truly feasible. They also get into technology that only works for people who love technology, who's responsible for excessive training, and why sometimes the most productive thing a site can give a sponsor is a very blunt warning.

Plus: AI's dash problem, Harry Potter science, and an alarmingly serious analysis of whether it's preferable to fight a bird every day or be attacked with water by a random child.

00:00 — Meet Alexandria Hull & One of a Kind Clinical Research Center
02:43 — Harry Potter, But Make It Science
03:35 — Where Independent Sites Have an Advantage
05:45 — When Does Staying Independent Stop Making Sense?
07:23 — AI, Hyphens & the Blank-Page Problem
10:31 — How Much Can Better Technology Actually Improve a Site?
14:15 — Fight a Bird or Get Soaked by a Child?
15:56 — What Sponsors Underestimate in Study Budgets
19:09 — When Budget Teams Don't Understand the Work
23:11 — The Side Effects of Running a Clinical Trial
24:22 — When Should a Site Say No to a Study?
27:26 — Are Sites Part of the Technology & Training Problem?

What can a green clinical trial dashboard be hiding? Jin Kim, CEO and founder of Miracle, joins Steve to talk about why apparently stable enrollment can mask operational risk, why clinical research teams keep falling back on spreadsheets despite expensive purpose-built technology, and where AI can actually make clinical operations better. Jin also shares how sitting in on a single ClinOps meeting convinced him to abandon the product he had spent months building and focus instead on the problems study teams were actually trying to solve. Plus: treating SIVs like first dates, the mental lessons Jin carried from competitive archery into startup life, and a surprisingly nuanced position on cucumbers.

00:00 — Meet Jin Kim & Miracle

What Miracle does and the operational problems it's trying to solve.

03:37 — Jin's Professionally Damaging Food Opinion

The complicated relationship between cucumbers and Korean barbecue.

04:49 — When a Green Dashboard Hides Risk

Why steady enrollment numbers don't necessarily mean a healthy study—and why teams should investigate what's working even when nothing appears broken.

09:35 — How Jin Uses AI in Everyday Life

AI, health data, sleep, nutrition and optimizing life as a founder.

11:19 — From the U.S. Archery Team to Startup Founder

What competitive archery taught Jin about pressure, resilience and hearing “no.”

14:56 — Should Sponsors Treat SIVs Like First Dates?

Why sites have options, sponsors compete for their attention, and relationships can change site performance.

17:38 — Why Clinical Trials Keep Falling Back to Excel

Why spreadsheets survive alongside expensive clinical systems—and what they're providing that the official technology stack often isn't.

22:42 — Are We Holding AI to a Higher Standard Than Humans?

Where AI should enter clinical workflows, how to evaluate errors and why the consequences of failure matter.

28:09 — The ClinOps Meeting That Changed Miracle

Jin built a sophisticated product the industry said it needed—and discovered nobody was using it. One look at what study teams were actually struggling with changed the direction of the company.

32:56 — Building Around Real Problems

The lesson Jin carried forward: let go of what you want to build and understand what users are actually trying to accomplish.