Marketing is about working with the brain, not against it, and once you get that, everything gets easier. Most marketing feels invisible. It’s not that your product or service isn’t good enough it’s that you’re aiming at the logical brain when 95% of decisions actually happen in the subconscious.

Today I’m breaking down 7 brain triggers that actually make people buy and how to use them without resorting to poor marketing gimmicks.

We’ll cover:

• Why your customer’s brain is hardwired to scan for safety before anything else
• How novelty and contrast stop people scrolling straight past you
• Why emotion beats logic every time (and how to use that without being manipulative)
• The brutal power of FOMO and loss aversion
• How to make your message stick instead of overwhelming the brain
• The dopamine loop that keeps people hooked
• And why giving people a sense of control makes them more likely to say yes

If you want to go deeper, you can download the free guide that goes with this episode: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing).

Resources & Links

• Grab my free eBook: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing)
• Connect with me on LinkedIn: Rhiannon-Amber Leavett

Subscribe & Review

If you enjoyed this episode, hit follow or subscribe on your favourite podcast app so you never miss a future one. And if you leave a quick review, it helps more people discover the show!

Most marketing fails. Not because you didn’t post enough, or because your ads weren’t pretty enough, but because it isn’t built for the way the human brain actually works.

In this first episode, I’m laying the foundations for Brain-Friendly Marketing. We’ll explore:

• Why 95% of decisions are subconscious (and why your “logical” buyer isn’t so logical after all).
• The huge flaw in traditional market research (and why focus groups rarely tell you the truth).
• How tools like EEG and eye-tracking reveal what really drives attention, emotion, and decisions.
• Why contrast, novelty, and memory shortcuts matter more than any marketing “hack.”

This podcast is for marketers, leaders, and decision-makers in industries where results matter: finance, insurance, retail, fintech and beyond.

If you want to stop wasting money on marketing that doesn’t drive sales, and start making decisions based on how people really buy, you’re in the right place.

Resources & Links

• Grab my free eBook: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing)
• Connect with me on LinkedIn: Rhiannon-Amber Leavett

Subscribe & Review

If you enjoyed this episode, hit follow or subscribe on your favourite podcast app so you never miss a future one. And if you leave a quick review, it helps more people discover the show!