Most marketing fails. Not because you didn’t post enough, or because your ads weren’t pretty enough, but because it isn’t built for the way the human brain actually works.

In this first episode, I’m laying the foundations for Brain-Friendly Marketing. We’ll explore:

• Why 95% of decisions are subconscious (and why your “logical” buyer isn’t so logical after all).
• The huge flaw in traditional market research (and why focus groups rarely tell you the truth).
• How tools like EEG and eye-tracking reveal what really drives attention, emotion, and decisions.
• Why contrast, novelty, and memory shortcuts matter more than any marketing “hack.”

This podcast is for marketers, leaders, and decision-makers in industries where results matter: finance, insurance, retail, fintech and beyond.

If you want to stop wasting money on marketing that doesn’t drive sales, and start making decisions based on how people really buy, you’re in the right place.

Resources & Links

• Grab my free eBook: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing)
• Connect with me on LinkedIn: Rhiannon-Amber Leavett

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