In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies.

You’ll learn:

• What manual CPC bidding is and how it differs from smart bidding
• How to control ad spend by adjusting bids at the keyword and ad group level
• Why manual bidding improves ROI when paired with conversion tracking
• How to use device, time, and location-based bid adjustments
• Why local businesses benefit from custom bidding strategies
• How to prioritize high-converting keywords for peak performance
• A real-world case study of a bakery that increased conversions by 25%

Whether you're a service-based business or a local shop trying to make the most of your Google Ads budget, this episode breaks down how manual bidding helps you reach the right customers at the right time.

Blog Link: The Benefits of Manual Bidding on Google Ads for Local Businesses

🎯 Want expert help with Google Ads or campaign optimization in Los Angeles?
Visit https://adexpert.io to get started.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions.

You’ll learn:

• How GA4 helps track visitors and build remarketing audiences
• How to import audience lists into Google Ads
• Where Performance Max campaigns appear (YouTube, Gmail, Maps & more)
• Why smart bidding improves results
• The best bidding strategies for different business goals
• Why combining Performance Max with search ads captures more conversions
• How to optimize landing pages to support your campaigns

Whether you're a local business or e-commerce brand, this episode breaks down how to use Google's tools to re-engage visitors and improve ROI.

Blog Link: How Performance Max Campaigns Improve Remarketing

🎯 Want expert help with remarketing or Google Ads in Los Angeles?
Visit https://adexpert.io to get started.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down how to choose the right Google Ads agency to get the best ROI on your marketing budget.

You’ll learn:

• Why small businesses benefit from hiring a Google Ads expert
• What to look for in an agency’s case studies and pricing
• How local strategies work for cities like Los Angeles
• How much a small business should realistically spend on Google Ads
• Flat fee vs. performance-based models – which one works best?
• How the right agency can help optimize your ad spend and increase conversions

Whether your budget is $500 or $5,000 per month, the right agency can help you lower cost-per-click and generate high-quality leads consistently.

Blog Link: How to Choose the Best Google Ads Agency for Small Business

🚀 Need help with Google Ads?
Visit https://adexpert.io to schedule a strategy session.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

AI isn’t just the future of digital marketing—it’s already changing the way we work. In this episode, Sam Ashrafi breaks down how artificial intelligence is transforming digital marketing agencies, from SEO and paid advertising to email campaigns and customer journey mapping.

✅ What you’ll learn:

• How AI boosts SEO performance and content strategy
• Why AI is crucial in optimizing Google Ads and automating bid adjustments
• How to personalize email and social media marketing using AI tools
• The importance of ethical and transparent AI usage
• How local agencies in places like Los Angeles can harness AI for smarter ad targeting

Whether you're managing marketing for a local business or running an agency, this episode will give you a full roadmap to adopting AI for higher performance and growth.

Blog Link:

How Can a Digital Marketing Agency Work With Al?

🎧 Hosted by Sam Ashrafi, founder of AdExpert.io — a Google Ads and SEO specialist helping small businesses thrive in the competitive Los Angeles market.

🚀 Need help with your digital strategy?
Visit https://adexpert.io and discover how AI can elevate your marketing results.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

Automated assets in Google Ads can save time—but at what cost? In this episode, Sam Ashrafi dives into the real pros and cons of Google Ads automated assets, explaining how relying too much on automation can hurt your CTR, branding, and conversions. Learn which automated assets to avoid, when they might help, and why a hands-on approach still wins.

🎯 What You’ll Learn:

• What are Google Ads automated assets?
• Why automated locations and dynamic sitelinks may do more harm than good
• How automation can lead to inconsistent branding and ad disapprovals
• Which automated assets are safe to use (like seller ratings)
• A smart strategy for balancing manual vs automated assets

If you’re serious about getting the most from your Google Ads strategy, this episode will help you regain control and make smarter ad decisions.

Blog Link: Google Ads Automated Assets: Why You Shouldn’t Rely on Them Too Much

🚀 Need expert help with your Google Ads strategy?
Visit https://adexpert.io to connect with Sam and the AdExpert team.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, Sam Ashrafi breaks down the top strategies to improve your click-through rate (CTR) in Google Ads. Learn how to craft compelling ad copy, use sitelinks and ad extensions, leverage negative keywords, and run effective A/B tests. Discover how these techniques not only boost CTR but also enhance your quality score and reduce your cost-per-click. Whether you're running local ads or national campaigns, these tips are designed to increase your visibility and drive meaningful results.

🎯 Topics Covered:

• The importance of sitelinks in improving CTR
• How to write ad copy that gets clicks
• The role of negative keywords
• Smart use of ad extensions
• Analyzing search queries and user intent
• Conversion rate optimization tips
• Proven calls to action for higher engagement

If you're looking to level up your Google Ads strategy and generate more high-quality traffic, this episode is for you.

Blog Link:

How to Increase the CTR in Google Ads?

💼 Need help with your PPC strategy?
Visit https://adexpert.io to book a consultation and let’s grow your business together.

Tags: Google Ads, CTR, PPC, ad extensions, negative keywords, paid traffic, Sam Ashrafi, AdExpert, digital marketing, advertising tips, online visibility, click-through rate

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, Sam Ashrafi breaks down the powerful combination of Google My Business (GMB) and Google Ads—and how integrating these tools can drastically improve your local visibility, drive more foot traffic, and increase conversions.

Learn how to:
✅ Use location assets to boost your Google Ads performance
✅ Link your Google Ads and GMB accounts step-by-step
✅ Optimize your business profile for better CTR
✅ Engage your audience with reviews, photos, and offers
✅ Track performance and fine-tune your campaigns

Whether you’re a small local business or a growing brand, this integration is a game-changer for local marketing in 2025. Sam shares practical insights, setup steps, and tips to make the most of your Google presence.

📈 Ready to turn searches into sales?
📞 Contact AdExpert today for help managing your Google Ads and boosting your local visibility.
🌐 Visit: Introduction to Google My Business and Google Ads Integration

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

📝 Episode Description:

In this episode, we share the most effective digital marketing strategies Los Angeles service businesses should be using in 2025. Whether you're in home services, healthcare, legal, or local retail—this guide is packed with practical tips to help you grow smarter this year.

What we cover:

• Local SEO tips to boost visibility in Google Search & Maps
• Smart PPC strategies for Google Ads and social platforms
• What content and video types are performing best
• How to build trust through reviews and online reputation
• Social media tactics that actually convert followers into customers
• When and why to partner with a digital marketing agency in LA

If you're running a business in Los Angeles, you don't want to miss this one. These strategies are working right now and can give you a major edge in a competitive market.

📍 Serving all local service businesses in LA and Southern California
🔗 Learn more at: The Best Digital Marketing Strategies for LA Service Businesses in 2025

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.