In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies.

You’ll learn:

• What manual CPC bidding is and how it differs from smart bidding
• How to control ad spend by adjusting bids at the keyword and ad group level
• Why manual bidding improves ROI when paired with conversion tracking
• How to use device, time, and location-based bid adjustments
• Why local businesses benefit from custom bidding strategies
• How to prioritize high-converting keywords for peak performance
• A real-world case study of a bakery that increased conversions by 25%

Whether you're a service-based business or a local shop trying to make the most of your Google Ads budget, this episode breaks down how manual bidding helps you reach the right customers at the right time.

Blog Link: The Benefits of Manual Bidding on Google Ads for Local Businesses

🎯 Want expert help with Google Ads or campaign optimization in Los Angeles?
Visit https://adexpert.io to get started.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions.

You’ll learn:

• How GA4 helps track visitors and build remarketing audiences
• How to import audience lists into Google Ads
• Where Performance Max campaigns appear (YouTube, Gmail, Maps & more)
• Why smart bidding improves results
• The best bidding strategies for different business goals
• Why combining Performance Max with search ads captures more conversions
• How to optimize landing pages to support your campaigns

Whether you're a local business or e-commerce brand, this episode breaks down how to use Google's tools to re-engage visitors and improve ROI.

Blog Link: How Performance Max Campaigns Improve Remarketing

🎯 Want expert help with remarketing or Google Ads in Los Angeles?
Visit https://adexpert.io to get started.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down how to choose the right Google Ads agency to get the best ROI on your marketing budget.

You’ll learn:

• Why small businesses benefit from hiring a Google Ads expert
• What to look for in an agency’s case studies and pricing
• How local strategies work for cities like Los Angeles
• How much a small business should realistically spend on Google Ads
• Flat fee vs. performance-based models – which one works best?
• How the right agency can help optimize your ad spend and increase conversions

Whether your budget is $500 or $5,000 per month, the right agency can help you lower cost-per-click and generate high-quality leads consistently.

Blog Link: How to Choose the Best Google Ads Agency for Small Business

🚀 Need help with Google Ads?
Visit https://adexpert.io to schedule a strategy session.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.