Welcome back to Cardcast! Time zones may trip us up, but the real theme today is Love The Problem.

Too often, entrepreneurs obsess over their clever solution while skipping the step that matters most: is there a real, painful problem worth solving? Greg Crabtree’s three stages—identify the problem, find a profitable way to solve it, and then tell everyone—are a clear reminder.

When founders start from the solution, they risk building something nobody actually needs. The cheapest prototype isn’t the code, it’s the press release or landing page that tests whether anyone cares. Without evidence of a problem, even the flashiest tech is just noise.

True strategy is about carving a unique and valuable position. That word—valuable—anchors everything. Value relative to your business model, your customers, and the size of their problems.

It’s about talking to real customers, validating that the problem matters, and proving people will pay to solve it. Love the problem first, then the product.

Key-Card points:

• Love the problem, not just the solution

• The best prototype is a press release

• Beware of building for yesterday’s market

• Value is the core of strategy

Links & Resources

• The Sandwich is dead

• Veverka.ca

Connect with Milan

• Veverka.ca

• LinkedIn

Connect with Ged

• Crystalyzer.com

• LinkedIn

CardCast is produced by Lovemore Media.

Welcome back to Cardcast! Today, we’re talking about the ever-loved Metrics.

We love to hate them; they feel like a burden. Yet they’re essential. Metrics are simply what we choose to count, the signals that tell us how a business is operating. The trouble is, humans aren’t naturally good at picking the right ones. We often measure what’s easy, or what we’ve always tracked, rather than what truly matters.

We’ve seen countless leadership teams struggle with this. Some metrics stick around long after they’ve served their purpose, while others—the ones that could drive better, faster decisions—go unmeasured because they’re hard or uncomfortable to capture. The exercise becomes asking three questions: What should we measure? What can we measure? And ultimately, what do we measure? The tension lies in those gaps.

The best insights often come when we admit we’re measuring the wrong things or missing the right ones. Vanity metrics and legacy numbers add noise; leading indicators, though less certain, often provide the clarity to act before it’s too late. A metric, after all, is just what we’re counting. A target is where we want that number to land at a point in time. The real work is choosing wisely—because the wrong measures can demoralize, but the right ones can transform.

Key-Card points:

• Metrics are necessary, but often flawed

• Beware of legacy and vanity in metrics

• Ask the 3 core questions

• Metrics and targets are not the same

Links & Resources

• The Sandwich is dead

• Veverka.ca

Connect with Milan

• Veverka.ca

• LinkedIn

Connect with Ged

• Crystalyzer.com

• LinkedIn

CardCast is produced by Lovemore Media.

Welcome back to Cardcast! You know the drill—one card, one idea, one conversation that somehow manages to switch from coaching to donuts to polar expeditions. Today’s pick from the deck? The 20 Mile March (which is also a concept based on the book “Great by Choice” by Jim Collins).

The 20 Mile March is our way of saying: discipline beats drama. It’s about committing to steady, predictable progress—rain or shine, good day or bad—without sprinting so far ahead that you burn out. Think explorers crossing the South Pole, or Southwest Airlines patiently sticking to Texas before taking flight elsewhere. The magic here is in the rhythm: not too little, not too much, just the right pace to go the distance.

In this episode, we unpack how this deceptively simple concept plays out everywhere—from building companies to writing books to sticking with your gym routine. We swap stories of success, failure, and even donuts (yes, really). The takeaway? The 20 Mile March isn’t about speed—it’s about consistency, resilience, and knowing when to push and when to pause.

Key-Card points:

• Consistency beats intensity

• Set both lower and upper bounds

• Predictability creates resilience

• Compounding is powerful

• Design your own march

  
  

Links & Resources

• The Sandwich is dead

• Veverka.ca

Connect with Milan

• Veverka.ca

• LinkedIn

Connect with Ged

• Crystalyzer.com

• LinkedIn

CardCast is produced by Lovemore Media.