Welcome back to Cardcast! Time zones may trip us up, but the real theme today is Love The Problem.

Too often, entrepreneurs obsess over their clever solution while skipping the step that matters most: is there a real, painful problem worth solving? Greg Crabtree’s three stages—identify the problem, find a profitable way to solve it, and then tell everyone—are a clear reminder.

When founders start from the solution, they risk building something nobody actually needs. The cheapest prototype isn’t the code, it’s the press release or landing page that tests whether anyone cares. Without evidence of a problem, even the flashiest tech is just noise.

True strategy is about carving a unique and valuable position. That word—valuable—anchors everything. Value relative to your business model, your customers, and the size of their problems.

It’s about talking to real customers, validating that the problem matters, and proving people will pay to solve it. Love the problem first, then the product.

Key-Card points:

• Love the problem, not just the solution

• The best prototype is a press release

• Beware of building for yesterday’s market

• Value is the core of strategy

Links & Resources

• The Sandwich is dead

• Veverka.ca

Connect with Milan

• Veverka.ca

• LinkedIn

Connect with Ged

• Crystalyzer.com

• LinkedIn

CardCast is produced by Lovemore Media.