This week, we’re bringing you something a little different: an at-home AI mom hack that will save your sanity (and maybe make you laugh).

Amanda shares how she used ChatGPT’s voice mode to handle her toddler’s endless “Is it time to go yet?” vacation questions—turning it into a fun, low-stress game instead of a battle of logic with a 3-year-old.

Whether you’re weeks out from a big trip, trying to dodge a trampoline park visit, or just need creative backup in the parenting trenches, this hack is for you.

We’ll cover:

• How Amanda set up this simple, fill-in-the-blank ChatGPT prompt in seconds

• Why voice mode makes all the difference

• Tips for personalizing the experience (like uploading your itinerary or using your kids’ names)

• Why this isn’t really lying to your kids (and how it’s no different than classic “they’re just not open yet” parenting)
  

📱 Bonus: Grab Amanda’s ready-to-use prompt template here

Just when you thought you were getting the hang of ChatGPT, there’s a new update you need to know about: ChatGPT Agent.

In this episode, we unpack:

• • What “agentic AI” is (and how it’s different from custom GPTs)

• Why ChatGPT Agent could transform how content and brand teams work

• Real-world use cases: from full content production loops to competitor research and meeting prep

• How to prepare your team now—even if you don’t have access yet
  

👉 Spoiler alert: The teams who’ll win here aren’t the most technical. They’re the most prepared.

UPDATE: Since recording, we’ve gotten access to Agent and have started testing it out—stay tuned for an upcoming episode where we’ll share our favorite ways to use it for brand and content teams.

RESOURCES REFERENCED IN THE EPISODE:

• Brand Voice Worksheet (Free Download) – Get your voice documented and ready for AI

• OpenAI’s ChatGPT Agent Announcement

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  Have you used Agent? Share your tips and use cases in the comments—we’d love to hear what’s working. 👇

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Amanda’s out on the beach (jealous), so today you’re stuck with just Rachel—and a very punctuation-forward rant.

Lately, LinkedIn has been filled with hot takes about the em dash being a dead giveaway for AI-generated content. But here’s the thing: writers love em dashes. Editors live for em dashes. And yes, ChatGPT uses them too—because it learned from us.

So, is an em dash a red flag? Or just a beautiful, dramatic, totally human piece of punctuation doing what it does best?

We get into:

• Why the em dash deserves a little respect
• The real question we should be asking about AI-generated copy

• A quick plug for our live AI & Brand Voice workshop happening Wednesday, July 23 @ 1PM ET Sign up here.