ChatGPT Agent for Marketers: What the Update Means for Your Content Ops
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ChatGPT Agent for Marketers: What the Update Means for Your Content Ops
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Just when you thought you were getting the hang of ChatGPT, there’s a new update you need to know about: ChatGPT Agent.
In this episode, we unpack:
- What “agentic AI” is (and how it’s different from custom GPTs)
Why ChatGPT Agent could transform how content and brand teams work
Real-world use cases: from full content production loops to competitor research and meeting prep
How to prepare your team now—even if you don’t have access yet
👉 Spoiler alert: The teams who’ll win here aren’t the most technical. They’re the most prepared.
UPDATE: Since recording, we’ve gotten access to Agent and have started testing it out—stay tuned for an upcoming episode where we’ll share our favorite ways to use it for brand and content teams.
RESOURCES REFERENCED IN THE EPISODE:
Brand Voice Worksheet (Free Download) – Get your voice documented and ready for AI
OpenAI’s ChatGPT Agent Announcement
Have you used Agent? Share your tips and use cases in the comments—we’d love to hear what’s working. 👇
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