In this episode of The Promo Playbook, we explore the powerful intersection of branding, fundraising, and purpose-driven marketing—all through the lens of custom promotional merchandise.

Are you just giving away promo items, or could you be using them to sell, raise funds, or even build a movement?

Join host Charles Liu from Cubic Promote as he unpacks how smart businesses, local councils, and nonprofits across Australia are turning branded apparel and merchandise into much more than just freebies. From selling T-shirts to support a charity to launching team hoodies as part of a fundraising campaign, this episode walks through real-world strategies you can use right now.

We cover:

• Why branded merch is no longer just for giveaways
• Two powerful models: Sell-for-Profit vs Sell-for-Purpose
• Real-life examples including:
  • Ausmusic Band Tee Shirt Day
  • Pink Ribbon pins from the National Breast Cancer Foundation

You’ll also learn:

• How to design branded merchandise people want to buy or wear
• How to price and promote items for a cause
• Why storytelling is key to moving merchandise with meaning

If you’re a marketer, event organiser, small business owner, or nonprofit leader, this episode is packed with insights on how to turn your next batch of custom merch into a revenue stream or fundraising tool—without losing sight of your brand identity.

👉 Whether you're here to boost profits or make a difference, you'll walk away with actionable tips to level up your merch strategy.

🎧 Listen now and discover how your brand can inspire, sell, and support—all with the right promotional gear.

📞 Ready to bring your idea to life? Contact Cubic Promote at 1300 858 288 or visit our website Charity Fundraising Promotional Item Ideas

Visit https://www.cubicpromote.com.au/

Promotional products are more than just pens and tote bags — they’re one of the most powerful, low-cost marketing tools available to businesses today. In this debut episode of The Promo Playbook by Cubic Promote, we explore what promotional products actually are, where they came from, and why they’re still one of the most effective branding tools in Australia’s marketing landscape.

You’ll learn:

• What counts as a promotional product (spoiler: it’s probably in your desk drawer).

• The surprising history of branded merchandise (hint: it started with George Washington).

• Why 89% of people remember the brand behind a promo item — years later.

• How businesses use items like mugs, tees, and USBs to boost loyalty, visibility, and ROI.

• How Cubic Promote helps brands make smart, lasting choices with branded merchandise.

We also break down different branding methods — from screen printing to laser engraving — and share how the right product can turn a one-time interaction into lasting recognition.

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🎁 Hosted by Cubic Promote — Australia’s trusted name in B2B branded merchandise. (Promotional Products & Uniforms Fast | Cubic Promote AU)

Subscribe for real stories, strategy tips, and branding insights that make your merch work harder.

Visit https://www.cubicpromote.com.au/