In this episode of The Promo Playbook, we explore the powerful intersection of branding, fundraising, and purpose-driven marketing—all through the lens of custom promotional merchandise.

Are you just giving away promo items, or could you be using them to sell, raise funds, or even build a movement?

Join host Charles Liu from Cubic Promote as he unpacks how smart businesses, local councils, and nonprofits across Australia are turning branded apparel and merchandise into much more than just freebies. From selling T-shirts to support a charity to launching team hoodies as part of a fundraising campaign, this episode walks through real-world strategies you can use right now.

We cover:

• Why branded merch is no longer just for giveaways
• Two powerful models: Sell-for-Profit vs Sell-for-Purpose
• Real-life examples including:
  • Ausmusic Band Tee Shirt Day
  • Pink Ribbon pins from the National Breast Cancer Foundation

You’ll also learn:

• How to design branded merchandise people want to buy or wear
• How to price and promote items for a cause
• Why storytelling is key to moving merchandise with meaning

If you’re a marketer, event organiser, small business owner, or nonprofit leader, this episode is packed with insights on how to turn your next batch of custom merch into a revenue stream or fundraising tool—without losing sight of your brand identity.

👉 Whether you're here to boost profits or make a difference, you'll walk away with actionable tips to level up your merch strategy.

🎧 Listen now and discover how your brand can inspire, sell, and support—all with the right promotional gear.

📞 Ready to bring your idea to life? Contact Cubic Promote at 1300 858 288 or visit our website Charity Fundraising Promotional Item Ideas

Visit https://www.cubicpromote.com.au/