This week, our guest Nathan Roach introduces a framework to identify the gaps and understand AI's role across all marketing skills and levels. Developing from the T-shaped marketer framework, this discussion touches on the importance of focusing on tasks, the risks of becoming caterpillars, and how the skills we already have are still our most valuable assets. Which is a relief for most of us.

Tune in for:

1. An explanation of how we can level up the T-shaped marketing framework.

2. Why we need to think about the relationship between tasks and skills, and also continue to protect and build on the fundamentals.

3. The dangers of "unearned knowledge" and why we should be cautious not to lose specialist expertise.

As ever, we get practical, personal and interested in how we move forward with AI by our side.

Co-hosts Olly Veysey & Lisa Talia Moretti are joined by Marketing Director, Nathan Roach and Director of AI Strategy, Prateek Jain.

Links:

Leveling up the T-shaped Marketing Framework, Nathan S. Roach.

AI, Talent & Trust: A Landmark Report on the Future of Marketing Leadership, ADMA

Beyond Skills: Reengineering work, Reejig CEO Siobhan Savage

The hunt is on the Renaissance Man of computing, King's College Professor Emeritus, David Guest

Huge numbers of enterprise AI projects are failing. Allegedly. MIT recently published a report claiming that “despite $30–40 billion in enterprise investment into GenAI... 95% of organizations are getting zero return.”

Amid the shock, excitement, eye rolls, and told-you-so's, hosts Lisa Talia Moretti & Oliver Veysey take a clear eyed look at what’s really going on behind the MIT stats. They are joined by fellow AI Council member, Tom Good, and Luke Alexander - Chief Digital & AI Officer for Four Agency Worldwide.

20 minutes packed with insights and practical ideas on everything from addressing AI fluency, embracing friction, and bringing our attention back to the people who matter most.

When big tech and AI is claiming the land all around us, how can we thrive and determine our own future?

Is AI a new capitalism? Or a cult? We're kicking off this week with a heavy-hitting provocation.

Regular hosts Olly Veysey and Lisa Talia Moretti are joined by AI Council member and chief AI Officer Dora Moldovan with special guest Joe McLewin - Managing Director of an AI consultancy - Braidr.

They discuss how the rules of business, how we hire, upskill and create value as businesses and agencies are being rewritten. And why maintaining trust remains first priority while the big gap remains between reality vs expectation.

Crucially, they bring all their positive mistrust to question those waiting for the magic to happen. Looking instead for the real ways AI can help right now and in the future.

The BIMA AI Council want to invite your thoughts - either in the comments or directly with them. We’re all engaged in this debate, whether we want to be or not, so we all benefit from sharing perspectives.

If you have a topic for the show, or want to put yourself forward as a potential guest on the show, please connect with Oliver Veysey via LinkedIn.

AI tools can complete some tasks really fast. Much faster than a human can. But is what they’re producing good or are we just creating more stuff really fast? Is that a good thing? This episode aims to discuss how the qualities of ‘fast’ and ‘good’ are changing workflows and expectations.

In this episode, UX designer and accessible design leader, Emily Lawes shares her experience of Figma Sites and explores the opportunities and pitfalls vibe coding and the pitfalls of launching an AI-created asset.

Focused on practical and real world use cases, we discuss how we work and what we need from these tools as they develop.

Co-hosts Olly Veysey and Lisa Talia Moretti are joined by Emily Lawes. Emily is a Lead UX Designer based in Bristol, dedicated to creating accessible and inclusive digital experiences. With a background in software engineering, she bridges the gap between design and development, ensuring accessibility is considered from the start.

Accessible design links and resources:

InnoSearch - Example of Agentic AI used for Visually Impaired users

WCAG in Plain English by AAArdvark

Siteimprove Accessibility Chrcker Chrome Extension

How People with Disabilities Use the Web from W3C

Include - Accessibility Annotation Plugin for Figma

WCAG 2.2 Card Deck For Figma

Contrast Community Plugin for Figma

Accessibility Testing Favlets

Episode one of a new regular podcast from the humans on the BIMA AI Council: interrogating AI myths, providing practical advice, and sharing insights from practitioners making it happen with AI.

AI Council co-chair and content director Oliver Veysey hosts a lively 20 minute debate with co-chair and digital sociologist Lisa Talia Moretti, digital experience director Prateek Jain, and UX design leader Tom Good.

They explore the challenges and painful change amidst the great AI disruption and focus in the opportunities that AI presents, emphasising the need to adapt, upskill, and redefine value propositions. Two things on which they all agree:

1. Evolution isn’t easy but it’s best not to watch on as it happens anyway.
2. Relationships have never been more important.