『IS THIS AI?』のカバーアート

IS THIS AI?

IS THIS AI?

著者： Oliver Veysey & Lisa Talia Moretti
無料で聴く

このコンテンツについて

Every two weeks, humans from the BIMA (British Interactive Media Association) AI Council interrogate AI myths, provide practical advice, and share insights alongside other expert practitioners making it happen with AI.


BIMA is the voice of creativity & tech in the UK - driving innovation & excellence and representing a community of businesses, charities and academia.


BIMA's AI Council works to prepare UK craftspeople, creative agencies, and business leaders for the AI-powered changes to come. We cut through the noise to forge links and facilitate innovation, and look to inspire others by spotlighting those who are getting it right and doing the best work.


Co-hosts are Olly Veysey - writer, filmmaker and content strategist - and Lisa Talia Moretti - digital sociologist and business ethicist.

© 2025 IS THIS AI? アート 経済学
エピソード
  • AI slashes at all marketing skills and levels

    AI slashes at all marketing skills and levels
    2025/10/15

    This week, our guest Nathan Roach introduces a framework to identify the gaps and understand AI's role across all marketing skills and levels. Developing from the T-shaped marketer framework, this discussion touches on the importance of focusing on tasks, the risks of becoming caterpillars, and how the skills we already have are still our most valuable assets. Which is a relief for most of us.

    Tune in for:

    1. An explanation of how we can level up the T-shaped marketing framework.

    2. Why we need to think about the relationship between tasks and skills, and also continue to protect and build on the fundamentals.

    3. The dangers of "unearned knowledge" and why we should be cautious not to lose specialist expertise.

    As ever, we get practical, personal and interested in how we move forward with AI by our side.

    Co-hosts Olly Veysey & Lisa Talia Moretti are joined by Marketing Director, Nathan Roach and Director of AI Strategy, Prateek Jain.

    Links:

    Leveling up the T-shaped Marketing Framework, Nathan S. Roach.

    AI, Talent & Trust: A Landmark Report on the Future of Marketing Leadership, ADMA

    Beyond Skills: Reengineering work, Reejig CEO Siobhan Savage

    The hunt is on the Renaissance Man of computing, King's College Professor Emeritus, David Guest
    続きを読む 一部表示
    27 分
  • AI is not ready

    AI is not ready
    2025/10/01

    Huge numbers of enterprise AI projects are failing. Allegedly. MIT recently published a report claiming that “despite $30–40 billion in enterprise investment into GenAI... 95% of organizations are getting zero return.”

    Amid the shock, excitement, eye rolls, and told-you-so's, hosts Lisa Talia Moretti & Oliver Veysey take a clear eyed look at what’s really going on behind the MIT stats. They are joined by fellow AI Council member, Tom Good, and Luke Alexander - Chief Digital & AI Officer for Four Agency Worldwide.

    20 minutes packed with insights and practical ideas on everything from addressing AI fluency, embracing friction, and bringing our attention back to the people who matter most.
    続きを読む 一部表示
    22 分
  • Episode 3: Preview

    Episode 3: Preview
    2025/09/18

    When big tech and AI is claiming the land all around us, how can we thrive and determine our own future?
    続きを読む 一部表示
    1 分
まだレビューはありません