In this episode, Kane sits down with Aisha Derrick, Brand and Marketing Manager at Smartfix and co-owner of Hypotential, for a practical conversation about what actually works when it comes to marketing a residential trade business.

Aisha has spent four years shaping Smartfix's branding, advertising and customer experience, and in this episode she breaks it all down for trades business owners at every stage. They cover the biggest mistakes small budget businesses make, why branding and advertising are not the same thing, how to stand out in a market where everyone says the same thing, the role of Google reviews and Google Business posts, how AI is changing content creation and why authenticity is becoming more valuable as a result, and the one piece of marketing advice every business owner should hear before they spend a cent.

If you run a trades business and want to get smarter with your marketing without wasting time or money, this one is for you.

Follow Hypotential:

Website: https://www.hypotential.com/

Instagram: https://www.instagram.com/hypotential_

Facebook: https://www.facebook.com/HypotentialCo

Follow Kane:

Instagram: https://www.instagram.com/kanetylersmith_/

Facebook: https://www.facebook.com/KaneTylerSmithWA

TikTok: https://www.tiktok.com/@kanetylersmith Connect with

Smartfix:

Website: https://teamsmartfix.com.au/

Instagram: https://www.instagram.com/teamsmartfix/

Facebook: https://www.facebook.com/TeamSmartfixPty

In this episode, Kane sits down with Dan Steed, a commercial and mortgage broker operating under Fundd, who spent over a decade in senior roles at Barclays and Lloyds in the UK before moving to Australia and becoming one of Western Australia's top performing bankers at Westpac. In the financial year ending 2026, Dan settled $552 million in new lending.

Dan and Kane get into the real stuff: why you should never go direct to a bank, the difference between residential and commercial lending, how to use your home equity to grow a business, the self-managed super fund rule changes every investor needs to know about, why your books looking too lean can stop you from borrowing, how to get a business loan when you have no hard assets, and why a broker's job is not just to find the cheapest rate but the right one.

They also swap stories about the hidden costs of running a business, payroll tax mistakes, long service leave, and what Dan would tell anyone thinking about investing half a million dollars today.

If you own a business and have never spoken to a broker, this one might change that.

Follow Hypotential:

Website: https://www.hypotential.com/

Instagram: https://www.instagram.com/hypotential_

Facebook: https://www.facebook.com/HypotentialCo

Follow Kane:

Instagram: https://www.instagram.com/kanetylersmith_/

Facebook: https://www.facebook.com/KaneTylerSmithWA

TikTok: https://www.tiktok.com/@kanetylersmith

Connect with Dan and Fundd:

LinkedIn: https://www.linkedin.com/in/daniel-steed-4b9aa076/

Website: https://fundd.com.au/

In this episode, Kane sits down with Isabelle Charter, Head of Venture Studios at BetterLabs and CEO of Town Square, who has spent nearly two decades building, scaling and investing in startups across Australia and beyond.

Isabelle previously built and exited Drip, Australia's first investing app for under 18s, and now leads BetterLabs, the strategic innovation arm of RAC, where she builds and funds new companies from concept to scale.

She and Kane get into what it actually takes to turn an idea into a business, why most founders overbuild before validating, how to fail fast and move on, the AI tools changing how startups prototype and test, what a corporate venture studio looks like from the inside, and why saying no to the wrong clients is one of the most important things a growing business can do. They also swap stories about doing too much, losing focus and what brought them both back to their core.

If you are thinking about starting something, or you are already in it and wondering why it feels so hard, this one is worth your time.

Follow Hypotential:

Website: https://www.hypotential.com/

Instagram: https://www.instagram.com/hypotential_

Facebook: https://www.facebook.com/HypotentialCo

Follow Kane:

Instagram: https://www.instagram.com/kanetylersmith_/

Facebook: https://www.facebook.com/KaneTylerSmithWA

TikTok: https://www.tiktok.com/@kanetylersmith

Connect with Isabelle:

LinkedIn: https://www.linkedin.com/in/isabelle-charter/