Would you know if your business had already grown past the point of making sense?

In Episode 21 of Unlocking Business, I sit down with Dan Noll, founder of T2U, a new app connecting clients with vetted, insured tradies. Before T2U, Dan spent 14 years building WTS Mechanical Projects, a tier 2 construction and HVAC business he started at 20 and sold last year.

We get into what it felt like handing over a business that had been part of his life since he was a kid, and the biggest lesson he took from it. Growth isn't automatically good. Dan describes an overgrown, undisciplined business as a bucket with a hole in the bottom, you can keep pouring work in and still end up with nothing, because it's leaking straight back out through discounted pricing, overhiring, and jobs that never should have been taken on.

We also cover:

Why Dan turned down building TTU with AI, even though it's cost him more.

How TTU's vetting process works, and why it's the actual point of difference against HiPages, Airtasker and One Flare.

Subscription pricing instead of pay per lead.

Why Dan wishes he'd started networking a decade earlier than he did.

Hiring discipline, saying no to underpriced work, and educating clients on quotes.

Using AI for admin without fully trusting it yet.

Why nobody services their air con before summer, and what that says about how people run their businesses too.

Advice for anyone starting a business from nothing.