In today's episode, we encourage food industry professionals to rethink their approach to LinkedIn.

We acknowledge the reluctance many feel towards posting and engaging on the platform, aiming to dispel these fears.

Lucy shares how she began using LinkedIn during her time in recruitment and how it has been pivotal for her business ventures.

Amy discusses the importance of nurturing your LinkedIn presence, even when you're not actively searching for a new job.

LinkedIn is a vital networking tool that enables you to stay informed about industry trends, regulations, and product launches.

Amy also offers detailed advice on enhancing your LinkedIn profile to make it stand out, including the use of approachable and genuine language and Lucy shares Gary Vaynerchuk's $1.80 strategy for engaging meaningfully with industry content.

We conclude by challenging listeners to take actionable steps towards building their LinkedIn presence by engaging more, sharing posts, and expanding their network connections.

Timestamps

0:00:00 – Introduction and the quick mention of LinkedIn's benefits

0:01:36 – Discussion on how LinkedIn is more than just for job searching

0:02:18 – Personal experiences with LinkedIn

0:03:52 – Insight into the underutilisation of posting on LinkedIn

0:05:25 – The importance of personal branding and interaction on LinkedIn

0:06:15 – Utilising LinkedIn as a beneficial time investment

0:07:09 – Tackling fears of posting and the power of just starting

0:08:26 – Strategic commenting on posts to build visibility

0:09:49 – How to make your LinkedIn profile stand out

0:14:25 – Inspired tips for engaging content creation

0:17:17 – Exploring different post ideas and behind-the-scenes content

0:18:51 – Recognising personal achievements and lessons on LinkedIn

0:21:40 – Strategic networking and nurturing relationships on LinkedIn

0:27:18 – Encouraging listeners to challenge themselves on LinkedIn

Links and Resources:

Website Link: https://ohforfoodssake.co.uk/

FB Link: https://www.facebook.com/ohforfoodsake

LinkedIn: https://www.linkedin.com/company/oh-for-food-s-sake/

You can follow us here on Instagram: https://www.instagram.com/oh_forfoodssake/

For industry consulting from Lucy, connect with her on Instagram or LinkedIn.

Find her on Instagram or LinkedIn for further support with industry coaching and facilitation from Amy.

Oh For Food's Sake is sponsored by Microsearch Laboratories https://micro-search.co.uk/ and Point 74 https://www.point74.co.uk/

See you next time!