• Hey Docs!

  • 著者： Jill Allen
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Hey Docs!

著者： Jill Allen
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  • Welcome to the Hey Docs! Podcast – your all-in-one resource for achieving orthodontic excellence at every stage of your practice journey.

    Hosted by Jill Allen of Jill Allen & Associates, each episode offers practical tips, expert interviews, and inspiring stories that empower you to build, grow, and refine your practice—whether you’re just starting out, expanding your reach, or fine-tuning a well-established operation.

    Join us as we sit down with forward-thinking entrepreneurs and industry experts who share their insights, experiences, and actionable strategies for driving success in your practice.

    Tune in weekly. Episodes drop every Thursday!
    Copyright Jill Allen
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あらすじ・解説

Welcome to the Hey Docs! Podcast – your all-in-one resource for achieving orthodontic excellence at every stage of your practice journey.

Hosted by Jill Allen of Jill Allen & Associates, each episode offers practical tips, expert interviews, and inspiring stories that empower you to build, grow, and refine your practice—whether you’re just starting out, expanding your reach, or fine-tuning a well-established operation.

Join us as we sit down with forward-thinking entrepreneurs and industry experts who share their insights, experiences, and actionable strategies for driving success in your practice.

Tune in weekly. Episodes drop every Thursday!
Copyright Jill Allen
エピソード
  • Cut Costs, Not Corners with Mari's List

    Cut Costs, Not Corners with Mari's List
    2025/04/24
    "We cut their supply cost in more than half."

    Connect With Our Sponsors
    GreyFinch - https://greyfinch.com/jillallen/
    MyOrthoVA - https://www.myorthova.com/get-started
    SmileSuite - http://getsmilesuite.com/


    Summary
    In this engaging conversation, Jill and Mari Sawtelle discuss the evolution of Mari's career in orthodontics, the establishment and impact of Mary's List, and the importance of understanding supply costs and the gray market in the industry. They explore strategies for cost management in orthodontic practices and the benefits of joining buying groups. Mari emphasizes the need for transparency and efficiency in purchasing, while also sharing insights on how to navigate the challenges faced by orthodontists today.


    Connect With Our Guest
    Mari’s List - https://marislist.com/


    Takeaways
    • Mari Sawtelle has a rich history in orthodontics spanning over 40 years.
    • Mary's List has grown to become the largest orthodontist-exclusive buying group in the U.S.
    • Understanding supply costs is crucial for orthodontists to manage their expenses effectively.
    • The gray market poses significant risks to orthodontic practices, including liability issues.
    • Buying groups can offer substantial savings and transparency in pricing.
    • Efficient ordering systems can save time and reduce costs in orthodontic practices.
    • Orthodontists should be cautious of companies that engage in gray market practices.
    • Regular coaching and support can help practices optimize their supply management.
    • Investing early can lead to better financial security in the long run.
    • Networking and community engagement are vital for growth in the orthodontic field.

    Chapters
    00:00 Introduction and Background of Mari Sawtelle
    05:36 The Impact of Mary's List on Orthodontics
    06:07 Understanding the Gray Market in Orthodontics
    10:33 The Importance of Buying Groups
    17:32 Strategies for Cost Management in Orthodontic Practices
    22:43 Advice for New and Existing Orthodontists
    29:50 Conclusion and Future Engagements

    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

    Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!


    Episode Credits:
    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
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    35 分
  • The Intersection of Advocacy and Orthodontics with AAO CEO Trey Lawrence

    The Intersection of Advocacy and Orthodontics with AAO CEO Trey Lawrence
    2025/04/17
    "Be aware of the risk in the first place"

    Connect With Our Sponsors
    GreyFinch - https://greyfinch.com/jillallen/
    MyOrthoVA - https://www.myorthova.com/get-started
    SmileSuite - http://getsmilesuite.com/


    Summary
    In this conversation, Trey Lawrence, CEO of the American Association of Orthodontists (AAO), discusses his role and the importance of advocacy in orthodontics. He highlights the legal risks associated with social media use among orthodontists, particularly regarding HIPAA compliance and FTC regulations. The conversation also touches on the impact of AI in orthodontics and the ongoing tech transformation at the AAO to improve communication and efficiency. In this conversation, Trey Lawrence discusses the transformative changes being implemented at the AAO, focusing on personalized member experiences through AI, enhancing social media presence, and exciting developments for the upcoming AAO 2025. He emphasizes the importance of community engagement and the need for effective communication strategies to better serve members. The discussion also touches on industry challenges and the potential impact of AI on orthodontics.


    Connect With Our Guest
    American Association of Orthodontists - https://aaoinfo.org/


    Takeaways
    • Trey Lawrence is the CEO of the AAO, emphasizing advocacy.
    • Advocacy is crucial for orthodontists and their members.
    • Social media poses legal risks for orthodontists, especially regarding HIPAA.
    • Awareness of legal risks is the first step for orthodontists.
    • FTC regulations apply to orthodontic advertising and endorsements.
    • Disclosure of incentives for reviews is necessary for compliance.
    • AI is transforming the efficiency of orthodontic practices.
    • The AAO is undergoing a tech transformation to improve member communication.
    • Data centralization is key for leveraging AI in orthodontics.
    • Effective communication is essential for member engagement. AI will personalize member interactions significantly.
    • Social media presence needs a major overhaul.
    • AAO 2025 will focus on community and networking.
    • Personalized experiences will help members navigate resources.
    • The organization is defined by its members, not just its structure.
    • AI solutions are becoming more accessible for practices.
    • Maintaining personal connections in orthodontics is crucial.
    • The upcoming annual session promises to be highly engaging.
    • Community engagement is essential for member satisfaction.
    • Addressing student loan debt is a priority for future orthodontists.

    Chapters
    00:00 Introduction to Trey Lawrence and AAO Leadership
    02:54 The Importance of Advocacy in Orthodontics
    06:04 Navigating Social Media and Legal Risks
    09:00 Understanding FTC Regulations and Compliance
    11:50 The Role of AI in Orthodontics and AAO
    14:57 Tech Transformation at the AAO
    24:11 Personalized Member Experience through AI
    27:17 Enhancing Social Media Presence
    34:36 Exciting Developments for AAO 2025
    37:15 Engaging with the Community

    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!

    Episode Credits:
    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
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    47 分
  • Branding That Clicks with eNox Media

    Branding That Clicks with eNox Media
    2025/04/10
    "Your website is your online waiting room"

    Connect With Our Sponsors
    GreyFinch - https://greyfinch.com/jillallen/
    MyOrthoVA - https://www.myorthova.com/get-started
    SmileSuite - http://getsmilesuite.com/


    RSVP for the Provide AAO Happy Hour - https://docs.google.com/forms/d/e/1FAIpQLSc5SXhZalSUVDY421Af7TcmOBiiECec4OIOIjRjyQJAX1qW8Q/viewform


    Summary
    In this conversation, Amanda Cabrera from ENOX Media discusses the importance of branding and marketing strategies for orthodontic practices. She emphasizes the need for consistency in branding, the evolution of patient experience, and common mistakes made in website design that can hinder patient conversion. Amanda shares insights on how to create a trustworthy brand experience and the significance of aligning online presence with in-office experiences to foster patient trust and engagement. In this conversation, Jill and Amanda discuss the critical role of analytics in online marketing, emphasizing the need for business owners to pay attention to their website's performance. They explore how user experience can be enhanced through website audits and the importance of creating a cohesive brand experience across all platforms. The discussion highlights the significance of understanding user interactions and the impact of micro-interactions on patient engagement.


    Connect With Our Guest
    eNox Media- https://enoxmedia.com/


    Takeaways
    • Branding is more than just a logo; it's the entire experience.
    • Consistency in branding builds trust and familiarity with potential patients.
    • Social media should reflect the same branding as in-office experiences.
    • Authenticity in marketing is crucial for connecting with patients.
    • Websites should prioritize content that helps potential patients feel comfortable.
    • Visual consistency in marketing materials is essential for brand recognition.
    • Patient experience evolves as practices grow and change.
    • Website mistakes can lead to missed opportunities for patient conversion.
    • Regular audits of website functionality are necessary for optimal performance.
    • Engaging with patients online should mirror in-office interactions. Analytics is often seen as a buzzword but is crucial for online marketing.
    • Business owners frequently overlook the importance of website analytics.
    • Websites should be viewed as online waiting rooms for potential clients.
    • Understanding user interactions can lead to better website performance.
    • Rage clicks indicate user frustration and should be analyzed.
    • Conducting a website audit can reveal inconsistencies in branding.
    • Micro-interactions significantly affect user experience and perception.
    • A cohesive brand experience builds trust with potential clients.
    • It's essential for team members to understand the brand's story.
    • Being authentic and vulnerable in business can foster better connections.

    Chapters
    00:00 Introduction to ENOX Media
    02:52 Understanding Branding in Orthodontics
    07:07 Inconsistencies in Marketing Practices
    12:50 The Evolution of Patient Experience
    17:14 Website Mistakes and Conversion Strategies
    25:35 The Importance of Analytics in Online Marketing
    32:10 Enhancing User Experience Through Website Audits
    39:41 Creating a Cohesive Brand Experience

    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!

    Episode Credits:
    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
    続きを読む 一部表示
    47 分

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