Season 4 ends a little differently this year.

For the first time ever, Here's To You stepped off the couch and onto the stage for a live reunion episode in front of nearly 100 people at Odd Fellow Hall in Wichita. What started as an idea back in 2021 turned into an evening filled with three conversations, a three-course dinner, three custom cocktails, plenty of shots of El Trago Blue Agave Espadín Spirit, and the kind of honest conversations that have always been at the heart of this podcast.

This wasn't a business panel.

It wasn't a networking event.

It was a reunion.

Throughout the night we welcomed back twelve incredible Season 4 guests to celebrate where they've been, what's changed since their episodes, and what they're cheering to next.

🥂 THE BUILDERS

Cole Thompson (Fortune 88 Run Club), Tianna Kelly (Hot Girls Vote), Bryan Parsons (Wichita Emerald Tattoo Convention), and Ben Myers (Wichita Food & Booze) joined us to talk about building community, the unexpected moments that happen when people come together, knowing when to keep going, and why Wichita deserves more flowers.

🎬 THE CREATORS

Miguel (Front Steps Creative Studio), Fitz "The Film Cowboy," Steve (Bully & Bulk), and Ashley (ICT Broke Girls) brought the laughs with conversations about creative hot takes, finding inspiration, internet culture, following your curiosity, and the realities of creating in public.

🏢 THE OWNERS

Erick Zayas made a special appearance filling in for Bryce Lob (yes, it was exactly as chaotic as you'd expect), alongside Michele Valadez (City Girlz Liquor), Cam, Stephen Reed (Elite Eclectic Company & Apprenticeship Academy), and Mariana (MD Suite Spa) for a conversation about entrepreneurship, hiring, defining success, and the lessons that only business ownership can teach you.

This episode is full of laughter, vulnerable moments, unexpected stories, audience interaction, and exactly the kind of conversations that remind us success isn't just measured by titles or accolades—it's measured by the people you build life with.

Here's to another unforgettable season.🥃

Special thanks to our spirit partner, One Life Spirits Brands, for keeping the cocktails flowing with Una Vida Tequila and El Trago Blue Agave Espadín Spirit.

A huge thank you to our event sponsors for believing in local conversations and community:• One Life Spirits Brands• Shelter Mutual Insurance – Rachel James• IC Therapy Works• Jordan Chiropractic• MD Suite Spa• ICT TaxAnd thank you to our collaborators who helped bring this night to life:Odd Fellow Hall, M00lay, and Erick Zayas.

Here's To You. 🥂Subscribe/Follow on wherever you get your favorite podcasts.

00:00 - 03:34 Intro

03:50 - 06:46 The Builders

06:54 - 10:53 Tattoo Convention

10:56 - 14:30 "Size doesn't matter," says

14:40 - 16:11 Have You Ever Wanted To Give Up?

16:13 - 19:05 Quitting Alcohol

19:05 - 23:02 Who in Wichita Deserves More Community Flowers?

23:03 - 26:02 Are You Even Tatted?

26:05 - 31:47 What's The Unhinged Thing Someone Does At Your Event?31:47 - 34:36 Builders at the Halloween Party34:36 - 36:44 The Builders and the Creators36:45 - 39:20 PODCAST: Creators Segment39:21 - 41:41 Lucky 7 41:41 - 46:37 Dope Heads on Meth46:41 - 49:00 Film Photography: Hot Take49:01 - 52:42 What Is Everyone Getting Wrong With Creating?52:42 - 55:20 In The Elevator With Fanny55:20 - 57:16 #Unfollowing and #WorstHateComment57:17 - 01:00:46 On His Unfollowing01:00:47 - 01:05:29 What's Been The Most Hurtful Moment Of Your Career?01:05:29 - 01:09:48 A Taste of the Community01:10:02 - 01:11:40 A toast to the bar01:11:40 - 01:13:53 Welcome Home: One Life Spirits01:13:53 - 01:17:52 The Weight Loss Challenge01:17:53 - 01:22:31 Starting A Business01:22:31 - 01:26:38 On Hiring The Right People01:26:40 - 01:30:49 City Girls Liquor On Hiring01:30:51 - 01:34:21 Being a Solo-preneur or with friends?01:34:27 - 01:37:16 What Are You Cheering To?01:37:18 - 01:39:02 Dusty Needs A Few Words01:39:03 - 01:40:48 Throwdown at Snap Social

One Life Spirits founders, Bryce and Zach, discuss their transition to additive-free tequila, the impact of COVID-19 on their business, and their community-focused approach.

Follow One Life Spirits

www.onelifespirits.com

In this episode, we sit down with Trey Wiles to unpack his journey from a curious college student with a camera to building a career in content creation and marketing strategy.

Trey shares how his early interest in capturing moments turned into a full-time business helping brands and businesses grow through intentional, strategic content. We dive into the turning points that shaped his path, the lessons learned while building a creative career, and what it really takes to turn content into opportunity.

We also break down how content creation has evolved—how it’s made today, how it’s consumed differently than even a few years ago, and what creators and businesses need to understand to stay relevant in a constantly changing digital landscape.

Whether you’re a creator, entrepreneur, or just curious about where content is headed, this conversation offers real insight into the mindset, strategy, and discipline behind building in the creator economy.

@Treyductions is a content creation / marketing brand focusing on things like:

• Helping creators and entrepreneurs build content strategies
• Video production, storytelling, and branding

• Turning social media content into business results (clients, revenue, growth)

Find One Life Spirits products near you: ⁠onelifespirits.com⁠