『Healthcare Marketing Executive』のカバーアート

Healthcare Marketing Executive

Healthcare Marketing Executive

著者： Alexis Anderson & Saul Marquez
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Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. マーケティング マーケティング・セールス 経済学
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  • Saul Marquez: Downloads Are Vanity. Contacts and Contracts Are Sanity.

    Saul Marquez: Downloads Are Vanity. Contacts and Contracts Are Sanity.
    2026/08/06
    We surveyed 861 marketing and PR professionals with Health Podcast Library, and one number explains everything wrong with branded podcasting right now: 45.8% of companies without a show say the reason isn't budget or talent, it's that they don't believe podcasts work. In this 60-second breakdown, Saul Marquez explains why the skeptics aren't wrong, they're just responding to evidence that doesn't exist, and what medtech and healthtech GTM leaders should do about it this week. Read the full newsletter for the complete breakdown, including the three moves for teams already running a show and the three for teams thinking about starting one: https://www.linkedin.com/pulse/downloads-vanity-contacts-contracts-sanity-saul-w-marquez-nglve/ Full report: Podcasts as a Marketing Powerhouse, Strategies, Impact and Future Outlook 2026 → outcomesrocket.com/insights/podcasts-as-a-marketing-powerhouse-strategies-impact-and-future-outlook-2026 Want the playbook we use: outcomesrocket.com/podcast-powered-growth
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    4 分
  • Saul Marquez: Breaking the Healthcare Marketing Cycle with the Content Flywheel

    Saul Marquez: Breaking the Healthcare Marketing Cycle with the Content Flywheel
    2026/07/30
    Discover a smarter approach to healthcare marketing that leverages a continuous content loop. Instead of one-and-done posts, learn how to build a self-sustaining content system that maximizes effort and impact. Key topics: The common exhaustion cycle of healthcare marketing teams Introduction to the content flywheel concept How to repurpose content across different channels efficiently The benefits of building a content loop for SEO and engagement Practical steps to implement the flywheel strategy in your marketing efforts The role of podcasts, blogs, newsletters, and social posts in a unified system How to create lasting content that keeps working for you over time Examples of how this system can replace the repetitive content creation cycle Check out the full newsletter here: https://www.linkedin.com/pulse/your-best-ideas-should-one-time-assets-saul-w-marquez-5jnic
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    2 分
  • Saul Marquez: In an AI Content World, the Human Voice Becomes the Differentiator

    Saul Marquez: In an AI Content World, the Human Voice Becomes the Differentiator
    2026/07/23
    In this episode, Saul explores the importance of maintaining the human voice in content creation amid the rise of AI-generated content. He emphasizes that authenticity and lived experience are key differentiators that only humans can provide, especially in the healthcare sector. Key Topics: The impact of AI on content creation and the risk of sameness Why the human voice remains a critical differentiator Balancing AI tools with authentic storytelling The importance of personal experience in branding Insights into podcasting and content strategies in a digital world Resources: Link to the newsletter: https://www.linkedin.com/pulse/ai-content-world-human-voice-becomes-differentiator-saul-w-marquez-wcg4c
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    3 分
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