『Trust, Not Pressure: Marketing to Health Practitioners with Damien Adler, psychologist and co-founder of Zanda』のカバーアート

Trust, Not Pressure: Marketing to Health Practitioners with Damien Adler, psychologist and co-founder of Zanda

Trust, Not Pressure: Marketing to Health Practitioners with Damien Adler, psychologist and co-founder of Zanda

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概要
 Health practitioners spend their working day as the expert in the room, and marketing that forgets that tends to bounce off. In this episode, Damien Adler, psychologist and co-founder of Zanda, talks about what 16 years of building practice management software taught him about marketing to health practice owners and practitioners. Aggressive sales tactics fall flat with people who are used to holding the expertise. The content that lands speaks to the destination rather than the feature list. Damien is candid about the campaigns that flopped, why he treats each one as an experiment, and how listening to customers shaped Zanda’s product and its growth across Australia, the UK, Europe, and North America. Tune in and hear what earns a practitioner’s attention! Resources: Follow and connect with Damien Adler on LinkedIn. Follow Zanda Health on LinkedIn and visit their website. Get Damien’s book, The 9 Secrets of Successful Health Practices. Visit the Healthcare Marketing Executive website! Follow Outcomes Rocket on LinkedIn and explore their website.
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