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  • Turning Data Into Meaning Starts With Seeing The Human Behind The Numbers with Tiffany Burnett, Chief Marketing Officer at KLAS Research

    Turning Data Into Meaning Starts With Seeing The Human Behind The Numbers with Tiffany Burnett, Chief Marketing Officer at KLAS Research
    2025/10/30
    Empathy isn’t a soft skill, it’s a strategic advantage in healthcare marketing. In this episode, Tiffany Burnett, Chief Marketing Officer at KLAS Research, shares how blending data with empathy can transform how healthcare organizations communicate, connect, and build trust. Drawing from her experience in both acute care and research, she explains that true marketing goes beyond storytelling, it honors the real experiences of healthcare providers and patients. Tiffany explores how viewing data through a human lens creates authenticity, while clarity, adaptability, and strong ethical guardrails sustain credibility in a fast-changing industry. Looking ahead, she highlights how AI, transparency, and trust are reshaping healthcare marketing and how lessons from her rodeo roots continue to inspire her resilience and grit. Tune in and learn how empathy, adaptability, and purpose can redefine marketing in the age of data and digital transformation! Resources: Follow and connect with Tiffany Burnett on LinkedIn. Learn more about KLAS Research on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    20 分
  • Intro to the Podcast: Bringing Healthcare Marketing Leaders From Backstage to Frontstage with Alexis Anderson and Saul Marquez

    Intro to the Podcast: Bringing Healthcare Marketing Leaders From Backstage to Frontstage with Alexis Anderson and Saul Marquez
    2025/09/09
    Healthcare marketers are the unsung heroes driving awareness, innovation, and impact in the industry. We're brining them from backstage to frontstage! In this episode, Alexis Anderson and Saul Marquez introduce the Healthcare Marketing Executive podcast, highlighting the need for a community dedicated to healthcare marketers and sharing survey insights from over 1,200 professionals on AI adoption. They discuss how marketers are using AI for content creation and data analysis, the importance of governance, and opportunities to collaborate and inspire across the industry. Tune in to discover how healthcare marketing leaders are shaping the future and how you can join the conversation! Resources: Follow and connect with Alexis Anderson on LinkedIn. Visit the Healthcare Marketing Executive website! Follow and connect with Saul Marquez on LinkedIn. Explore the Outcomes Rocket website. Check out the Outcomes Rocket survey report, AI in Marketing 2025: Widespread Adoption, Growing Concerns, and Productivity Gains, here.
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    13 分