In this Sparks episode, Guy and Dean discuss innovative approaches to membership models in the fitness industry.

The conversation centers around adding a new layer to traditional membership structures by including 'HealthSeekers' individuals who infrequently visit gyms but are interested in maintaining their health through periodic check-ins and coaching. They also touch on the role of innovation and data collection in fostering a more inclusive and resilient fitness business.

Tune in for insights, myth-busting, and practical tips on expanding your business's reach and impact.

00:00 Introduction to Health Seeker Sparks00:50 Understanding Health Seekers02:19 Membership Models and Innovations04:17 Building a Stronger Business Foundation06:21 The Importance of Innovation and Growth12:58 Concluding Thoughts and Call to Action

In this episode of Health Seeker Sparks, Dean & Guy delve into the 17:66 model, examining its implications on the health and fitness industry.

They chat about the 'predominant 17%' of the UK Population who are already gym members, the 'dismissive 17%', and the potential 66% of 'HealthSeekers' who seek better health but not necessarily rigorous fitness regimens.

The conversation touches on shifting mindsets from traditional sports and fitness to a broader health and wellbeing approach, aiming for market growth and member engagement.

GLP-1 weightloss drugs and HYROX are at the extremes of the 17%s, but the big opportunity, and future of the fitness industry is making accessible offerings to engage and retain the 66% HealthSeekers for industry expansion.

In HealthSeeker Sparks ep2, Dean and Guy discuss the so-called exponential growth of the fitness industry since the COVID-19 Pandemic, and how the industry needs to change to see real growth...

Let us know your definition of HealthSeeker in the comments please