In this episode of Health Seeker Sparks, Dean & Guy delve into the 17:66 model, examining its implications on the health and fitness industry.

They chat about the 'predominant 17%' of the UK Population who are already gym members, the 'dismissive 17%', and the potential 66% of 'HealthSeekers' who seek better health but not necessarily rigorous fitness regimens.

The conversation touches on shifting mindsets from traditional sports and fitness to a broader health and wellbeing approach, aiming for market growth and member engagement.

GLP-1 weightloss drugs and HYROX are at the extremes of the 17%s, but the big opportunity, and future of the fitness industry is making accessible offerings to engage and retain the 66% HealthSeekers for industry expansion.

In HealthSeeker Sparks ep2, Dean and Guy discuss the so-called exponential growth of the fitness industry since the COVID-19 Pandemic, and how the industry needs to change to see real growth...

Let us know your definition of HealthSeeker in the comments please

In the inaugural episode of HealthSeeker Sparks, hosts Guy Griffiths and Dean Martin discuss their mission to shift the focus of the fitness industry towards 'HealthSeekers'; individuals who want to be healthier but don't want to workout.

Dean chats about his background in the health and fitness sector, and fires the questions at Guy for a change, exploring how retention and healthseekers is linked, but also how the movement help clubs attract new demographics.

The episode emphasizes the importance of redefining industry language and broadening the target audience to include those looking for healthier lifestyles through non-traditional means.

They discuss the critical role of coaching, customer journeys, and utilizing existing tools like body composition devices to engage HealthSeekers. They wrap up with calls to action, inviting viewers to share their definitions of HealthSeekers and explore the HealthSeekers playbook for actions.

Find out more, and download the Shift to HealthSeeker playbook at ggfit.com/healthseekers