LED Community Leisure on HealthSeekers: Marketing Beyond Weight Loss and Building Supportive Health JourneysOn HealthSeeker Sparks, Guy speaks with Andrew Dare, Leisure Area Manager at LED Community Leisure, about joining the first cohort of the HealthSeeker Accelerator.

Andrew defines a HealthSeeker as anyone starting or restarting a wellbeing journey, including people with long-term conditions, focusing on supported behavior change for both mental and physical health.

He explains LED joined to test new, health-focused marketing beyond traditional “lose weight” messaging, using trained coaches and tools like the Daily 100 challenge.

Andrew says uptake has been disappointing and shares learnings: lead with an accessible health check, reduce barriers by meeting people in community settings, add clearer pathways into 30/60/90-day programs, increase face-to-face touchpoints, and improve digital follow-up.

He also describes how Daily 100 helped him improve exercise consistency, hydration, and nutrition.00:00 Welcome and Introductions00:30 What Is a HealthSeeker02:48 Why LED Joined Accelerator06:58 Early Results and Learnings08:53 Health Checks and Referrals12:46 Daily 100 Personal Insights14:46 Beyond the Gym Approach17:37 Big Wins for LED20:30 Wrap Up and Connect